Startup CPG Newswire:
Goldholly Reintroduces its Flagship Product as Clean American Caffeine With a Brand Refresh and New Packaging

PRESS RELEASE — NEWS PROVIDED BY Jeffrey Chung for Goldholly

NEW YORK, NY (JUNE 2026) — Goldholly, the functional beverage company on a mission to popularize America’s only native caffeinated plant, yaupon holly, announced a brand refresh. The new look includes a visual identity developed with Chicago-based Isla Luna Studio, a resealable stand-up pouch, and three reimagined flavors: Original, Bold, and Mellow.

Yaupon grows across the American South with just rainwater and sunshine, without any irrigation or agrichemicals. It supports American farmers and has been cherished across the continent for thousands of years for smooth, clean energy without the jitters, spikes, or crashes.

At the heart of the refresh is a new brand concept: Clean American Caffeine. Where so many caffeinated products rely on sweeteners, additives, and artificial ingredients, Goldholly takes the opposite approach. Yaupon delivers functional energy with nothing else in the cup, sustainably grown on American farms and backed by a fully domestic supply chain traceable from farm to cup.

That energy comes from three natural compounds working in harmony, what Goldholly calls the Triple Alkaloid Advantage. Caffeine initiates alertness and sharpens focus. Theobromine, the feel-good compound found in dark chocolate, smooths out the caffeine edge and promotes calm, steady energy. Theacrine rounds out the trio, subtly sustaining the effect over time without disrupting sleep.

“Yaupon’s combination of caffeine, theobromine, and theacrine produces an energy that’s clean, long-lasting, and remarkably smooth,” said Andrew Little, Co-Founder and CSO. “You can drink it from morning to afternoon without a crash. That’s the Triple Alkaloid Advantage at work.”

Goldholly is relaunching with three flavors, each with a name that speaks for itself:

• Original: Bright + Crisp. Lightly roasted yaupon, with floral notes and a natural sweetness.
• Bold: Rich + Toasted. Dark roasted, with depth and complexity.
• Mellow: Malted + Earthy. Medium roasted yaupon, with a pleasant, grounding smoothness.

The tea inside is the same fully traceable USDA Certified Organic yaupon, now packaged in plant-based teabags and a new pouch made from post-consumer recycled materials.

The new look draws on the spirit of the American diner, with bold colors, enhanced typography, and hand-drawn illustrations of yaupon and the endangered wildlife that share its native habitat: the Texas Ocelot, the Carolina Red Wolf, and the Florida Panther. Each flavor tells a conservation story Goldholly calls Nurturing What’s Native.

Goldholly is available now at goldholly.com and on Amazon, as well as in select retailers across the country. Expanded retail availability coming soon.

About Goldholly

Goldholly is a New York City-based sustainable beverage company founded in 2024 by Liam Trotzuk, Andrew Little, and Jeffrey Chung. The company specializes in functional beverages made from yaupon holly, America’s only native caffeinated plant. Its flagship product, Goldholly Clean American Caffeine, delivers clean, smooth energy from yaupon’s natural compounds while supporting U.S. agriculture, local jobs, and the environment. With three signature flavors and a commitment to domestic sourcing, Goldholly is rooted in purpose and crafted in the USA. For more information, visit www.goldholly.com or follow Goldholly on Instagram, TikTok, Facebook, LinkedIn, X, YouTube, and Bluesky.

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