Startup CPG Newswire:
COCO5 Accelerates Growth with Retail Expansion into Airports and Costco

PRESS RELEASE — NEWS PROVIDED BY Nic Bryant for Coco5

CHICAGO, IL (JUNE 2026) — Coco5, the athlete-owned hydration brand backed by NBA stars Devin Booker, Charles Barkley, Derrick Rose, and D’Angelo Russell, is continuing its national expansion with a major push into new retail partners this month. The pro-athlete-owned coconut water company is accelerating its retail expansion with new partnerships across Costco and major U.S. airports, building on a year of significant growth for the coconut water-based electrolyte beverage company.

Following several successful roadshows, the flavorful coconut water brand, will debut on Costco shelves beginning June 17 with an exclusive 18-count variety pack featuring Pineapple, Coconut, and the brand’s newly launched Grape flavor. The rollout will begin across Midwest locations, with plans to expand into additional regions later this summer.

At the same time, Coco5 is expanding into airport retail through a new initiative dubbed the “Coco5 Cup,” bringing the brand to restaurants, convenience stores, and grab-and-go locations across six World Cup host-city airports, from Kansas City to Atlanta. The partnership reflects the company’s focus on occasion-based hydration, targeting travelers seeking healthier alternatives to traditional airport beverage staples like bottled water, soda, and ginger ale. Air travel is notoriously dehydrating, yet travelers have historically had few better-for-you, functional hydration options once they pass through security. The partnership allows Coco5 to meet consumers at a moment when hydration, wellness, recovery, and travel fatigue are top of mind.

The retail expansion caps a milestone year for the brand. Earlier this year, Coco5 launched Grape, its first new flavor in fifteen years, and secured a $10 million investment led by Loop Capital to accelerate innovation, distribution, and operational growth. The company also strengthened its leadership team with seasoned executives from across the beverage, retail, and consumer packaged goods industries.

A partner of the American Cancer Society, Coco5 is made with coconut water and five naturally occurring electrolytes, 26% coconut, and 8 simple ingredients. The brand offers a healthy alternative to conventional sports drinks, with natural fruit flavors and no artificial dyes or high-fructose corn syrup. Originally developed by longtime Chicago Blackhawks Head Trainer Mike Gapski as a cleaner hydration option for professional athletes, Coco5 has grown into a nationally distributed brand available at major retailers including Walmart, Whole Foods, Sprouts, and Amazon.

About Coco5

Founded in 2021, Coco5 is a coconut water–based hydration brand redefining everyday wellness with clean, functional formulations. Made with 26% real coconut water and naturally occurring electrolytes, Coco5 delivers effective hydration without artificial dyes, sweeteners, or preservatives. The brand is proudly Black-owned and athlete-owned, backed by a collective of NBA All-Stars, industry leaders, and change-makers committed to advancing health equity. Available in retail locations nationwide, including Walmart, Whole Foods, Costco, and Amazon, Coco5 is building a modern hydration designed for daily use, recovery, and long-term wellbeing. Learn more at www.coco5.com or @drinkcoco5.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.