Startup CPG Newswire:
Rare Breed Coffee Debuts Brain Waves: A High-Performance Functional Coffee

PRESS RELEASE — NEWS PROVIDED BY Emeran Langmaid for Rare Breed Coffee

NASHUA, NH (APRIL 2026) — Rare Breed Coffee has announced the launch of Brain Waves, a functional coffee designed to support focus, stamina, and cognitive performance. Brain Waves provides a steady energy source intended to avoid the jitters often associated with high-caffeine beverages.

Functional Ingredients, Coffee-Forward Flavor
Unlike products that mask the taste of coffee with additives, Brain Waves is an organic dark roast characterized by a robust flavor profile. The “Focus Blend” is integrated into the roast to provide functional benefits while maintaining the quality of the coffee. The blend includes:

L-Theanine + Caffeine: For balanced energy.

Cordyceps Mushroom: To support physical stamina.

Citicoline: To assist memory and cognitive function.

L-Tyrosine: To maintain mental clarity during stressful conditions.

Sustainability and Design
In alignment with Rare Breed’s environmental standards, Brain Waves is packaged in 100% recyclable and upcyclable cans.

Key Perspectives
“Over my career, I’ve learned that sustained focus is everything—you can’t rely on spikes if you want to perform. Brain Waves stands out because it delivers clean, controlled energy. It’s a smart upgrade for anyone who takes their performance seriously,” said Toney Freeman, IFBB Pro Bodybuilder.

Emeran Langmaid, VP of Operations at Rare Breed Coffee, stated: “Brain Waves is about more than just energy; it’s about control. We built this to crush fatigue and sharpen the mind for people juggling demanding lives, all while staying true to our zero-waste commitment.”

About Rare Breed Coffee

Rare Breed Coffee produces specialty organic coffee for individuals with demanding schedules. To ensure a smooth profile and consistent energy, the brand utilizes a Fusion Roast technique, roasting multiple green coffee origins together in a single pass. This method highlights the natural characteristics of each bean to create a balanced result.

Environmental responsibility is integrated into operations; all packaging consists of 100% recyclable, post-consumer materials. Rare Breed Coffee combines intentional roasting with sustainable practices to provide a functional daily option for those who prioritize quality and performance in their routines.

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