Startup CPG Newswire:
West Indies Peppa Sauce (WIPS) Brings the Heart of the Caribbean to Sprouts Farmers Market Across Florida

PRESS RELEASE — NEWS PROVIDED BY Shauna Vo Pulayya for West Indies Peppa Sauce (WIPS)

ORLANDO, FL (OCTOBER 2025) – West Indies Peppa Sauce (WIPS), a hot sauce company founded by a husband-and-wife team known for its vibrant, authentic Caribbean flavors dating back four generations to Guyana, today announced its debut in select Sprouts Farmers Market locations in Florida starting November 1, 2025. The sauce will be featured for a 90-day trial in the retailer’s exclusive Innovation Center, which spotlights new and exciting products for health-conscious consumers.

“We are absolutely thrilled to partner with Sprouts Farmers Market — a retailer that shares our passion for clean, quality ingredients and bold, authentic flavor,” said Randy Pulayya, Founder of West Indies Peppa Sauce. “Our pepper sauce is more than just heat and flavor; it’s a story of heritage, love, and resilience. We’re on a mission to preserve food culture for the 42 million Caribbean diaspora and share it with the world — so more people can experience the taste of the Caribbean in their homes.”

Crafted from a Guyanese family recipe, West Indies Peppa Sauce blends vibrant Scotch bonnet peppers made without sugar, artificial preservatives or fillers. The result is a sauce that delivers more than spice — it delivers soul. WIPS is versatile, perfect for marinades, grilled dishes, soups, tacos, or simply drizzled over eggs. As Martha Stewart noted in an article on the Top 5 Fancy Food Show Trends, “WIPS… is like Caribbean sunshine in a jar.”

The timing of the launch couldn’t be more fitting. As the holiday season approaches, WIPS offers home cooks and food lovers a new secret ingredient to transform festive dishes — adding depth to Thanksgiving leftovers, a kick to Christmas roasts, and a vibrant spark to New Year’s appetizers and charcuterie boards.

West Indies Peppa Sauce can be found in the Innovation Center at select Sprouts Farmers Market locations across Florida, giving shoppers a chance to experience what has already caught national attention. Recently featured on Hot Ones Caribbean Edition (Season 4) and awarded the 2024 Spicy International Flavor Sauce of the Year in the Caribbean category, WIPS is quickly becoming a symbol of authentic Caribbean flavor on a global stage.

About West Indies Peppa Sauce

West Indies Peppa Sauce (WIPS) is a family-owned business dedicated to bringing the authentic flavors of the Caribbean/West Indies to a global audience. Committed to quality, authenticity, and cultural preservation, with a mission to share the rich culinary heritage of the West Indies, WIPS offers a range of premium pepper sauces.

West Indies Peppa Sauce uses a four-generation-old family recipe to craft WIPS Red Scotch Bonnet, which has a citrusy flavor and WIPS Yellow Scotch Bonnet, which has a tangy flavor. Their hot sauces are all natural, gluten free and vegan. WIPS is featured on Hot Ones Caribbean Edition, Season 4.

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