Startup CPG Newswire:
Vivi Launches the World’s First Longevity Coffee

PRESS RELEASE — NEWS PROVIDED BY Stefan Hertzberg for Vivi Labs

LOS ANGELES, CA (JANUARY 2025) — Vivi Labs™ officially debuts Vivi, the world’s first Longevity Coffee, supported by an oversubscribed pre-seed round backed by experienced operators, executives, athletes, and medical professionals.

Vivi integrates science-backed longevity ingredients directly into premium coffee, transforming the most consistent daily ritual into a simple, repeatable investment in long-term health. The company’s formulations are designed to support cellular function, collagen synthesis, and sustained energy without requiring people to change how they already live.

Vivi launched direct to consumer at vivilabs.com with two SKUs: Classic Black Coffee, designed to be strong, sharp, and direct, and Latte, a lightly sweetened option designed to be mixed with frothed milk for a familiar café-style experience. The company is also developing a Ceremonial Grade Longevity Matcha, expected to launch in Q1 2026.

In addition to DTC, Vivi is launching with a curated retail footprint across Southern California, Florida, and New York, with plans to expand nationally and internationally throughout 2026.

“Our view is simple. No one should feel stressed or overwhelmed by something that is good for you,” said Stefan Hertzberg, Co-Founder and CEO of Vivi Labs. “Wellness should live in one delicious cup you already reach for every day. Vivi is about simplifying wellness while making it more effective, more personal, and easier to stay consistent with.”

Vivi’s products were developed over more than 16 months in collaboration with leading formulation partners, best-in-class ingredient suppliers, and a Medical Advisory Board. The company invested heavily in research, sourcing, and stability testing to ensure efficacy, safety, and scalability prior to launch.

Vivi is building a long-term platform at the intersection of beauty, beverage, and personalized wellness, designed for a world where health is daily, measurable, and proactive.

About Vivi Labs

Founded in 2024, Vivi Labs is creating a new category of daily wellness by integrating best-in-class supplementation into habits people already keep. Vivi designs science-backed caffeine products that turn an everyday ritual into a consistent, long-term investment in health, beauty, and performance.

Vivi was built on a simple belief: wellness only works if it is easy to repeat. By delivering functional ingredients through coffee, one of the most reliable daily behaviors in the world, Vivi removes friction from supplementation and makes proactive health part of everyday life.

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