Startup CPG Newswire:
UNDO Gummies® Debuts at Target Stores Nationwide Following $1M Seed Round

PRESS RELEASE — NEWS PROVIDED BY Kevin Mai for UNDO Gummies

LOS ANGELES, CA (AUGUST 2026) – UNDO Gummies® today announced its nationwide launch in select Target locations and Target.com. The milestone follows a $1M Seed Round and comes on the heels of the brand’s expansion to over 1,000 independent retail doors in just 18 months.

UNDO was created for a new generation of conscious drinkers that wants to enjoy the night, own the morning, and celebrate life without compromise. The juicy gummies are designed to be taken before or while drinking. UNDO shifts the category away from next-day recovery powders toward real-time preventative support. Taking two gummies before your first drink helps boost alcohol metabolism, clear acetaldehyde – the toxic byproduct behind that rough-morning feeling – and maintain hydration throughout the night.

That science-backed formula, paired with a recently secured $1M Seed Round, is fueling UNDO’s next phase of growth from luxury resorts to major retailers nationwide. The investment will support operations as the brand scales into its highest-volume channel yet with Target.

“The hangover recovery category has spent years selling lab-coat science to people who just want to have a fun night out,” said Jen Delamont, Co-Founder of UNDO. “We realized this wasn’t a science problem; it was a culture problem. Target is the biggest stage we’ve stepped onto yet, and we believe it reflects a shift in how people are embracing a proactive, smarter approach to how they celebrate. Target is the place where every great night begins, and now, before any celebration, people can hit Target, grab UNDO, and bring the party to everyone else.”

Co-Founders Ben and Jen Delamont were inspired to create UNDO after meeting, falling in love, and marrying in Las Vegas. After Jen discovered DHM while visiting family in South Korea, the pair partnered with CMO Kevin Mai to engineer a vegan gummy built specifically for modern drinking culture.

UNDO validated its culture-first strategy by using the Vegas Strip as its proving ground, growing from a single launch party with The Chainsmokers at Encore Beach Club to more than 1,000 retail doors in just over a year. After entering MGM Resorts’ standard six-month testing program for new brands, explosive consumer demand drove UNDO into every MGM property in only 30 days, where it is currently outselling leading hydration brands by as much as 5-to-1. The brand is now sold in more than 1,000 specialty retail, hospitality, and c-store locations including select Wynn and Encore Resorts, The Venetian, Resorts World, Raley’s, ABC Stores, Harris Teeter, Urban Outfitters, and 7-Eleven, as well as Amazon. UNDO shareable pouches (SRP $4.99) per single-serve pouch and (SRP $18.99) for a 5-pack are available now at select Target stores nationwide as well as target.com. Visit UndoGummies.com to find a store near you.

About UNDO Gummies

UNDO Gummies is an LA-based wellness brand disrupting the hangover support category. Powered by DHM, Milk Thistle, B12, and electrolytes, UNDO’s formula supports liver health and hydration in a gummy, departing from the shots, capsules, and powders that have defined the category. Living at the intersection of nightlife, pop culture, and social media, UNDO’s loud pink packaging speaks directly to Gen Z, Millennials, and conscious drinkers who want to enjoy the night and own the morning. Founded in 2025 by Ben Delamont (CEO), Jen Delamont (COO), and Kevin Mai (CMO), UNDO scaled to over 1,000 retail doors nationwide in year one. Visit undogummies.com or follow @undogummies for more.

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