Startup CPG Newswire:
Luba Libations Expands Midwest Footprint with Breakthru Beverage Partnership in Minnesota

PRESS RELEASE — NEWS PROVIDED BY Christiana Trapani for Luba Libations

STURGEON BAY, WI (AUGUST 2026) — Luba Libations, the award-winning non-alcoholic ready-to-drink cocktail brand crafted with all-natural, clean ingredients, today announced a new distribution partnership with Breakthru Beverage in Minnesota. All four of Luba’s signature flavors — Cranberry Cosmo, Lime Margarita, Grapefruit Paloma, and Kyiv Mule — are now available across the state through the partnership.

The agreement marks a meaningful milestone in Luba’s continued Midwest expansion, broadening the brand’s retail and on-premise presence while giving more Minnesotans easy access to sophisticated zero-proof cocktails. Working with Breakthru Beverage, one of the region’s most respected distributors, positions Luba for accelerated growth in a market hungry for elevated non-alcoholic options.

“We started Luba because we believed great drinks should bring people together — and that belief hasn’t changed,” said Christiana Trapani, Co-Founder of Luba Libations. “Partnering with Breakthru Beverage in Minnesota is an exciting step forward for us. We’re building real momentum in the Midwest, and we can’t wait for more people to experience what Luba is all about.”

The Minnesota launch builds on Luba’s established distribution in Wisconsin through Badger Liquor and Frank Liquor, further solidifying the brand’s growing footprint across the region. Its award-winning portfolio has earned recognition from the International Non-Alcoholic Competition, the Pr%f Awards, and the World Alcohol-Free Awards, reflecting Luba’s commitment to zero-proof experiences that deliver on both taste and quality.

Every can is crafted to be enjoyed straight or used as a mixer, delivering true cocktail complexity with clean, all-natural ingredients. The result is a lineup as versatile as it is flavorful — perfect for the discerning drinker who refuses to choose between indulgence and wellness.

As demand for premium alcohol-free options continues to rise, Luba remains focused on quality, authenticity, and inclusivity, welcoming everyone to savor life’s moments with a beautifully crafted drink in hand.

About Luba Libations

Luba Libations is a non-alcoholic beverage company based in Sturgeon Bay, Wisconsin, founded by Christiana and Nic Trapani. The company produces ready-to-drink non-alcoholic cocktails made with fruit juice and all-natural ingredients, including flavors such as Grapefruit Paloma, Cranberry Cosmopolitan, Lime Margarita, and Kyiv Mule.

Luba Libations has received recognition at industry competitions, including the International Non-Alcoholic Competition and the PR%F Awards, and draws inspiration from family traditions centered around hospitality and shared experiences.

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