Startup CPG Newswire:
The Cycle Introduces a New Category of Functional Beverages for Period & Perimenopause and Expands Nationwide in Sprouts

PRESS RELEASE — NEWS PROVIDED BY Irina Karelina for The Cycle

LOS ANGELES, CA, 2026 — The Cycle, a ready-to-drink beverage brand with phase-specific blends for every hormonal chapter, announces the launch of two new targeted drinks: Peri Comfort and Meno Comfort. Joining Pre-Period Comfort and Period Comfort, the lineup now includes four beverages designed for different hormonal stages. This marks a category-first approach to women’s health: one that recognizes hormonal wellness as an everyday need rather than a niche supplement solution. The beverages will roll out nationwide in Sprouts stores this spring.

An estimated 1.8 billion people menstruate globally, yet products addressing hormonal wellness across life stages, from pre-period to menopause, have been limited to the supplement aisle. Unlike pills or powders, The Cycle delivers botanical ingredients in a non-sparkling, juice-based drink that can easily become a part of a daily routine.

“Women don’t experience hormones as a single event; we move through chapters,” says Anastasia Sartan, founder of The Cycle. “I wanted to build something that respects that reality. These blends aren’t about fixing women. We don’t need to be fixed. They’re about supporting real transitions with comfort that feels personalized and effective.”

Each blend is built on The Cycle’s proprietary foundation of organic sea buckthorn juice, also known as Himalayan Holy Fruit, a natural source of Omega-7 fatty acids. The formulations combine the fruit with herbal extracts, including ingredients such as nettle, black cohosh, lemon balm, maca, and sage. The drinks are juice-based, caffeine-free, and contain no added sugar.

The Cycle was founded by tech entrepreneur Anastasia Sartan after more than a decade in the technology industry, including a tenure as Director of Product at Snapchat. While building companies and raising funding from investors, including Google and Peter Thiel, Sartan was privately navigating PMDD, a severe form of PMS that affects mood, energy, and focus. After struggling to find solutions that fit her lifestyle, she turned to an ingredient from her Eastern European childhood: sea buckthorn, a berry long used in traditional herbal practices.

The Cycle is also launching nationwide in Sprouts Farmers Market through its Forager Finds program, introducing a new product category to the beverage aisle and bringing its functional drinks to a major natural grocery chain.

The suggested retail price is $4.50 per can or $18 for a four-pack. The drinks are also available through select wellness retailers, including Anima Mundi, MUD\WTR, Happier Grocery, and Interdependence Foods.

About The Cycle

The Cycle is the world’s first ready-to-drink beverage brand designed to support women through every hormonal chapter, including pre-period, period, perimenopause, and menopause. Formulated with bioactive Omega-7 from Himalayan Holy Fruit and herbal extracts, The Cycle delivers a carefully crafted blend of botanicals in a format women actually want to drink. The Cycle is on a mission to make hormonal support visible, accessible, and worthy of space on every shelf.

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