Startup CPG Newswire:
Scott’s Protein Balls Expands from 86 to 350 Target Stores Nationwide in Four Months

PRESS RELEASE — NEWS PROVIDED BY Lori Levine for Scotts Protein Balls

PLAINVIEW, NY (JUNE 2026) — Scott’s Protein Balls, the refrigerated protein snack brand made with simple, recognizable ingredients, today announced a national Target expansion — growing more than fourfold from 86 stores to 350 in just four months.

Following a January 2026 debut in 86 east coast stores, strong demand and repeat reorders drove placement in 275 additional locations, with the national rollout going live in May.

To support nationwide availability, the brand scaled from two Target distribution centers in the northeast to eight across the country. Shoppers can find their nearest store using the brand’s store locator.

“This expansion reflects the growing demand for fresh, refrigerated snacks made with ingredients people actually recognize,” said Lori Levine, CEO and Co-founder of Scott’s Protein Balls. “An east coast launch became a nationwide rollout in just a few months, and we’re thrilled to reach more Target shoppers.”

Made with oats, flaxseed, chia seeds, and plant-based protein, the snacks are a good source of protein and fiber, low in sugar, gluten-free, dairy-free, soy-free, kosher, non-GMO, with select nut-free varieties.

For Levine, a breast cancer survivor, the rollout carries personal meaning: the company donates a portion of every sale to the Breast Cancer Research Foundation (BCRF), so the brand’s growth means more funding for research.
Scott’s Protein Balls will exhibit at the 2026 Summer Fancy Food Show, June 29–July 1 at New York’s Javits Center. Attendees can visit Booth #5866 to sample products and meet the founding team.

ABOUT SCOTT’S PROTEIN BALLS
Scott’s Protein Balls produces refrigerated, plant-based protein snacks made with simple, recognizable ingredients — gluten-free, dairy-free, soy-free, kosher, and non-GMO, with nut-free options. Founded by Lori Levine, a breast cancer survivor, and Scott Levine, the company partners with the Breast Cancer Research Foundation (BCRF), donating a portion of sales to research. Headquartered in New York, it continues to expand nationwide through grocery, specialty, and mass retail partners. For more information, visit www.scottsproteinballs.com.

Media Contact:
Lori Levine
CEO & Co-Founder
Scott’s Protein Balls
Lori@scottsproteinballs.com

About Scott’s Protein Balls

Scott’s Protein Balls produces refrigerated, plant-based protein snacks made with simple, recognizable ingredients — gluten-free, dairy-free, soy-free, kosher, and non-GMO, with nut-free options. Founded by Lori Levine, a breast cancer survivor, and Scott Levine, the company partners with the Breast Cancer Research Foundation (BCRF), donating a portion of sales to research. Headquartered in New York, it continues to expand nationwide through grocery, specialty, and mass retail partners

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.