Startup CPG Newswire:
Ready, Cooked, and Irresistible: Meat the Veggies’ Pulled Oxtail Meat™ Changes the Game with Magic City IRL Dining and Elevated Home Cooking Offering

PRESS RELEASE — NEWS PROVIDED BY Jocelyne Williams for Meat the Veggies

MIAMI, FLORIDA (FEBRUARY 2025) — The Original Pulled Oxtail Meat™, a premium real meat product crafted by Meat the Veggies, proudly leads the charge as the brand announces exciting new milestones in their mission to recreate oxtail cuisine with vibrant, flavorful dishes.

As the first fully cooked, deboned, and frozen oxtail product on the market, The Original Pulled Oxtail Meat™ delivers unmatched convenience and flavor, bridging a gap in a market dominated by raw, time-intensive options. With national retail oxtail sales reaching $136M between October 2023 and October 2024, according to NielsenIQ, Meat the Veggies meets growing demand while aligning with industry trends for immersive dining and elevated home cooking.

“Our mission is rooted in quality and culinary innovation,” says Chef Keith. “We’re not just creating meals—we’re creating experiences that people will never forget.”

The company’s new Magic City Original Pulled Oxtail™ Dinner Experience offers a five-course culinary adventure featuring dishes like The Original Pulled Oxtail Sandwich™, with each booking including a complimentary 10 oz pack of The Original Pulled Oxtail Meat™. Meat the Veggies ensures consumer safety through updated FDA nutritional labeling and shelf-life testing, guaranteeing the quality of The Original Pulled Oxtail Meat™.

Selected for the PepsiCo x Hello Alice Juntos Crecemos Grant Program, Meat the Veggies is optimizing its digital presence and driving sales through targeted ads. Founders Chef Keith Valles Jr. and Jocelyne Williams have also joined the Specialty Food Association, cementing their position as in the industry. Their involvement with organizations like SFA and Startup CPG, reflects their commitment to elevating their brand while championing the broader community of emerging food entrepreneurs. The company plans to enroll in SFA’s new Maker Prep course this summer and submit to Startup CPG’s prestigious Shelfie Awards.

For more information, visit Meat the Veggies Website or email info@pulledoxtailmeat.com.

About Meat the Veggies

Founded in 2021, Meat the Veggies stands out by offering real meat and vibrant veggies in a way that’s bold, flavorful, and balanced. Our menu is anchored by the Original Pulled Oxtail Sandwich™ and tropical-inspired fruit-based BBQ sauces crafted from 100% natural ingredients. At the heart of our mission is a commitment to quality, culinary innovation, community, and sustainability. Meat the Veggies began as a ghost kitchen, grew to include a food truck, catering services, and most recently, a fully cooked and frozen ready to eat Original Pulled Oxtail Meat™ CPG product.

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