Startup CPG Newswire:
My Better Batch Launches in Sprouts Innovation Set

PRESS RELEASE — NEWS PROVIDED BY Lindsay Hancock for My Better Batch

GREENSBORO, NC (FEBRUARY 2025) – Since its launch in April 2024, My Better Batch, a line of better-than-homemade baking mixes created by CPG veteran, Lindsay Hancock, featuring premium, non-GMO ingredients, has rapidly experienced significant growth. The latest advancement for the company includes its launch within the Sprouts Innovation Section nationwide.

On shelves now in the brand’s four signature flavors, Double Chocolate Chip, Chocolate Chunk, Celebration, and Classic Sugar Cookie, My Better Batch uses gourmet versions of non-GMO ingredients that you’d find in your own kitchen pantry. With just one stick of butter and the crack of an egg, Lindsay’s vision for My Better Batch comes to life in premium mixes inspired by classic family recipes. In a sea of gluten-free, sugar-free, or vegan variations, My Better Batch stands apart as the perfect clean ingredient shortcut for busy parents and individuals who want homemade-tasting sweets they can feel good about serving–in 15 minutes or less.

“Being featured in Sprouts’ Innovation Set is an incredible milestone and opportunity for My Better Batch,” said Founder Lindsay Hancock. “Sprouts is known for introducing customers to emerging better-for-you brands that quickly become the best new products on the market. We’re thrilled that Sprouts shoppers can finally wave goodbye to the cookie mixes of their childhood in exchange for more premium, gourmet cookies that truly taste scratch-made—no one will ever know that your famous homemade cookies actually came from a box!”

My Better Batch baking mixes are crafted to provide a bakery-quality experience at home, with carefully sourced ingredients that elevate traditional cookie mixes to a gourmet level. Non-GMO with no artificial preservatives, colors, or flavors, My Better Batch allows consumers to enjoy the taste of homemade cookies with modern, high-quality ingredients that meet today’s demand for a clean, yet indulgent treat.

My Better Batch is available in Sprouts Farmers Markets nationwide, on Amazon, and online through the company’s website [www.mybetterbatch.com] for an SRP of $7.99 per box or $29.99 for a variety pack. To join the My Better Batch community or to learn more about these premium cookie mixes, visit mybetterbatch.com or follow the brand on social media (@mybetterbatch).

About My Better Batch

Founded in April 2024 by Lindsay, a single mom with a passion for baking and entrepreneurship, My Better Batch is a premium cookie mix brand dedicated to simplifying the baking process while delivering better-than-homemade taste. Using clean, non-GMO ingredients, My Better Batch offers a range of cookie mixes that make it easy to enjoy the sweet moments in life without compromising on quality or flavor. Perfect for busy parents, career gunners, college students and anyone with a full plate and an empty stomach, My Better Batch is the shortcut you can feel good about taking.

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