Startup CPG Newswire:
Phenomenal Foods Co Expands Retail Footprint in the Midwest & Northeast Through Partnership with Lassonde Specialty Foods

PRESS RELEASE — NEWS PROVIDED BY Veronica Blue for Phenomenal Foods Co

Cleveland, OH (2025) – Phenomenal Foods Co is expanding its retail footprint in the Midwest and Northeast through a partnership with Lassonde Specialty Foods, a division of Lassonde Industries. Lassonde Specialty Foods is a regional distributor specializing in bringing emerging and established food brands to market, ensuring seamless retail placement and consumer access.

“Our partnership with Lassonde Specialty Foods is a pivotal step in expanding our retail presence,” says Veronica Blue, Founder & CEO of Phenomenal Foods Co. “With their retail network and distribution expertise, they’ll be an important avenue for getting Creamy Keto Hot Cereal® into more stores and in front of consumers seeking a low-carb, gluten-free breakfast option.”

Phenomenal Foods Co is on a mission to simplify healthy eating by providing great-tasting, whole food products consumers can trust. Creamy Keto Hot Cereal® is available in a 9 oz pouch and comes in three flavors, crafted with the needs of low-carb and gluten-free consumers in mind:
• Original: A subtly buttery flavor with a smooth, comforting texture.
• Cinnamon Bun: A warm, spiced depth with hints of cinnamon and nutmeg.
• Blueberry: Bright and fruity with whole blueberries providing natural antioxidants.
The cereal is unsweetened, allowing customers to choose their preferred sweetener. Free from artificial flavors, chemicals, and preservatives, it’s a clean-label product for those prioritizing wellness.

Launched on Amazon in 2021, Phenomenal Foods Co is redefining the hot cereal category by bringing a better-for-you alternative to market. Through its partnership with Lassonde Specialty Foods, Creamy Keto Hot Cereal® is now available at Heinen’s, Giant Eagle Market District, and other retailers across Cleveland, Columbus, Cincinnati, Chicago, and Indianapolis. The partnership also expands access to Pennsylvania, Maryland, New York, and West Virginia.
To learn more and shop for Creamy Keto Hot Cereal®, visit www.phenomenalfoodsco.com

About Phenomenal Foods Co

Phenomenal Foods Co is dedicated to making nutritious eating simple, accessible, and delicious. Founded by Veronica Blue, the brand was born from a personal journey to create better options for those seeking low-carb, gluten-free foods without compromising on taste or convenience. With a commitment to high-quality ingredients and innovation, Phenomenal Foods Co continues to expand its reach, helping consumers enjoy familiar foods in a way that supports their wellness goals.

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