Startup CPG Newswire:
Panic Panties Expands Product Offering in 3,000 CVS Stores, Launches CVS’s First-Ever Thong

PRESS RELEASE — NEWS PROVIDED BY Maria Marino for Panic Panties

WHITE PLAINS, NY (2025) — Panic Panties, the women-owned brand known for “on-the-go”underwear, is expanding its product offering at CVS with the launch of its new Everyday Stretch Thong — the retailer’s first-ever thong offering.

Panic Panties launched its 4-Way Stretch Bikini in the Hair & Fashion Accessories set of 5,000 CVS stores in April 2024 and was named “CVS’s Rising Star of the Year” just months later for it’s rapid growth, out-of-the-box marketing, and loyal customer base.

Their newest product launch, the Everyday Stretch Thong, will sit alongside the 4-Way Stretch Bikini in 3,000 stores nationwide. Known for its compact, individually-packaged underwear perfect for travel, emergencies, gym bags, and everyday needs, Panic Panties is on a mission to bring premium, ready-to-wear underwear to the most convenient places.

The brand’s new Everyday Stretch Thong offers a sleek, modern solution for women who don’t want to compromise on style or practicality — even in a pinch. It features a soft and sleek lace waistband with a “buttery smooth” microfiber body and cotton gusset. All styles are OEKO-TEX certified free of harmful toxins and chemicals.

“This launch is a game-changer — not just for Panic Panties, but for anyone who’s ever needed a quality pairof panties in a pinch,” said co-founder Maria Marino. “We’re proud to lead this new category at CVS and to help make pantyless moments a thing of the past.”

About Panic Panties

Panic Panties is a women-owned business founded in 2019 by Maria Marino, Alex Bernstein, and Katherine Anne Connolly, three best friends who discovered a lack of underwear options in the places they needed them most. The company is dedicated to providing convenient, ready-to-wear, and high-quality solutions for women on the go. With over 20 million brand hashtag views across social, the company’s flagship product, Panic Panties, has been celebrated by customers and industry experts alike for their innovation and branding. They’ve been named a “Brand on the Rise” by Ad Age and featured by US Weekly, POOSH, Conde Nast Traveler, STAR, The Skimm, and more.

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