Startup CPG Newswire:
Pacific Soul Unveils Brand Refresh With 20% More Fruit and Expands in the San Francisco Bay Area and Tampa Bay

PRESS RELEASE — NEWS PROVIDED BY Maria Carolina Ramirez Nogales for Pacific Soul

ORLANDO, FL (AUGUST 2026) — Pacific Soul, a family-owned snack brand offering single-ingredient, freeze-dried Colombian superfruits, announced the rollout of refreshed packaging containing 20% more fruit per pouch, alongside expanded retail distribution in the San Francisco Bay Area and Tampa Bay.

The refreshed packaging pairs bolder fruit-specific colors and clearer taste cues with illustrations inspired by Colombia’s landscapes and diverse microclimates—from the cool Andean highlands where feijoa and golden berry grow to the warm tropical lowlands suited to pineapple. The update also offers additional merchandising flexibility and redesigned shelf-ready display cases with scannable UPCs.

“The refresh reflects what we learned from shoppers and independent retailers during our time in the market,” said Carolina Ramirez-Nogales, co-founder and CEO of Pacific Soul. “The new design makes the products easier to understand and easier to spot on shelf, while giving consumers 20% more of the same single-ingredient fruit. The landscapes also honor our Colombian roots and the remarkable places where these superfruits grow, helping us share not only the fruit, but also a sense of its origin.”

A Six-Superfruit Lineup
Pacific Soul’s Crunchy Superfruit Bites are made from Baby Sweet Mango, Royal Honey Pineapple, Yellow Dragon Fruit, Golden Berry, Soursop and Feijoa. The lineup spans sweet, smooth, zesty and bold authentic taste profiles. Every pouch contains one ingredient—real fruit—with no added sugar, preservatives, oils, colorants or artificial ingredients. The fruits are freeze-dried at peak ripeness at the source in Colombia to help preserve their distinctive taste, texture and naturally occurring fiber and plant compounds.

Retail Expansion and Early Momentum
The San Francisco Bay Area and Tampa Bay expansion brings the refreshed line to additional independent natural and specialty retailers. Pacific Soul is supporting the rollout with shelf-ready displays, educational materials, in-market sales support and product sampling.

As of July 2026, 17 retailers across nine states and Washington, D.C., had ordered more than 2,700 Pacific Soul retail pouches. Among retail accounts with at least 14 days of selling history, 46% had placed a reorder. The company’s latest four-week ordering pace reached 228 pouches per week, nearly three times the prior four-week pace.

“San Francisco and Tampa Bay both have strong communities of shoppers and retailers who value simple ingredients and new food experiences,” Carolina said. “These markets are important steps in building Pacific Soul’s retail presence while staying focused on independent partners and thoughtful consumer education.”

Pacific Soul Crunchy Superfruit Bites are available at select retailers and online at pacsoulfoods.com. The refreshed packaging is rolling out across the full six-product line during summer 2026.

About Pacific Soul

Pacific Soul is an Orlando, Florida-based, family-owned company founded by Carolina Ramírez-Nogales and Oliver Pinto Bautista. Inspired by their Colombian roots and family’s experience with micronutrient deficiencies, the company creates single-ingredient, freeze-dried snacks from unique Colombian superfruits. Its Crunchy Superfruit Bites contain no added sugar, preservatives, oils, or artificial ingredients. Working with partners in Colombia, Pacific Soul upcycles fruit that might otherwise go unused and builds demand for lesser-known superfruits—helping reduce food waste, support farming communities, and bring Colombia’s fruit biodiversity to U.S. consumers. Learn more at pacsoulfoods.com.Pacific Soul is an Orlando, Florida-based, family-owned company founded by Carolina Ramírez-Nogales and Oliver Pinto Bautista. Inspired by their Colombian roots and family’s experience with micronutrient deficiencies, the company creates single-ingredient, freeze-dried snacks from unique Colombian superfruits. Its Crunchy Superfruit Bites contain no added sugar, preservatives, oils, or artificial ingredients. Working with partners in Colombia, Pacific Soul upcycles fruit that might otherwise go unused and builds demand for lesser-known superfruits—helping reduce food waste, support farming communities, and bring Colombia’s fruit biodiversity to U.S. consumers. Learn more at pacsoulfoods.com.

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