Startup CPG Newswire:
N/UM Gourmet Salts Launch in Erewhon

PRESS RELEASE — NEWS PROVIDED BY Awa Kone for N/UM

LOS ANGELES, CA (SEPTEMBER 2025) — N/UM, the African gourmet salt company known for its smoked, wine-infused, and botanical seasoning blends, is proud to announce its official launch at Erewhon Market, the Certified B Corp and Organic Retailer.

Erewhon, one of the most influential natural food retailers in the United States, is celebrated for setting the gold standard in wellness, sustainability, and product curation. By introducing N/UM to its shelves, Erewhon brings customers a taste of Africa’s rich terroir, heritage, and culinary innovation.

“We are honored to be part of Erewhon’s shelves, a dream for any premium food brand,” said co-founders Awa Kone and Chef Kudzai Bingepinge. “Our salts are more than seasonings; they’re a cultural story in every jar, crafted with care, tradition, and a chef’s touch.”

N/UM’s product line includes products such as their bestselling smoked salts, cold-smoked for ten days using African beechwood, resulting in an incredibly smoky seasoning, dubbed “bbq in a jar”; along with newer introductions such as Merlot & Hibiscus and Shiraz & Rooibos. All products are packed in eco-conscious glass jars with acacia lids, reflecting N/UM’s dedication to both quality and design.

N/UM is now available at all Erewhon locations across Los Angeles, alongside direct-to-consumer channels nationwide.

About N/UM

N/UM is a gourmet salt brand rooted in African heritage, bringing bold, distinctive flavors to modern kitchens. Each blend is crafted by their in-house chef and designed to elevate everyday meals into extraordinary experiences.

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