Startup CPG Newswire:
Mudita Earth Expands Retail Footprint with Meijer Launch

PRESS RELEASE — NEWS PROVIDED BY Pooja Chopra for Mudita Earth

PLEASANTON, CA (AUGUST 2025) – Mudita Earth, the clean beauty brand founded on the principle of making effective, inclusive skincare accessible to all, is thrilled to announce another milestone retail launch this fall. On September 22nd, Mudita Earth’s top four signature SKUs will be available in 190 Meijer locations across the Midwest.

Breaking into Meijer: Clean Beauty, Locally Available
The Meijer launch marks a significant moment in Mudita Earth’s mission to deliver accessible clean beauty – no longer out of reach in specialty boutiques, but stocked on the shelf of the customer’s go-to grocery store.

The brand’s co-founder, Pooja Chopra, shares, “We’ve heard over and over that our customers want to get everything they need locally, and Meijer is their favorite store in the Midwest. Meijer has executed a beautiful refurbishment of their natural beauty aisle, and we’re proud to be a part of it.”

About Mudita Earth

Mudita Earth is a mother‑daughter–founded skincare brand rooted in the Sanskrit concept of “Mudita” – finding joy in uplifting others. Combining ancient agricultural wisdom with modern, data‑backed formulations, the brand delivers science‑backed, plant‑based skincare for all skin types. Free from parabens, sulfates, silicones, PEGs, artificial colors, and fragrances, Mudita Earth products are ethical, sustainable, and affordable, reflecting a mission to make clean beauty inclusive and impactful.

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