Startup CPG Newswire:
Medase Cocktails Accelerates Growth with Strategic Investment,Founder Honors and New Pricing Strategy

PRESS RELEASE — NEWS PROVIDED BY Monica Cornitcher for MEDASE Cocktails

LOS ANGELES, CA (APRIL 2026) — Premium zero-proof cocktail brand MEDASE Cocktails today announced a series of major milestones, including a strategic investment, national founder recognition, and a new consumer-friendly price point, marking a pivotal moment of growth for the rapidly expanding non-alcoholic beverage company.

Founded by Monica Cornitcher and her lifelong friend Inga Dyer, MEDASE has established a strong presence in the zero-proof beverage space with its organic, ready-to-drink cocktails. Designed to replicate the taste, complexity, and sophistication of traditional spirits without alcohol, the brand offers a health-forward alternative that allows consumers to celebrate everyday moments without compromise.

The inspiration behind MEDASE is deeply personal. The company emerged from Dyer’s battle with cancer, which led the founders to rethink how people gather and enjoy elevated drinks while prioritizing wellness. The name MEDASE, meaning “thank you,” reflects their gratitude for one another and the journey that shaped a brand rooted in resilience, joy, and meaningful connection.

As the company gains momentum, Cornitcher has been named to Inc.’s 2026 Female Founders 500, which recognizes women entrepreneurs driving innovation, leadership, and impact. This year’s honorees collectively generated $12.3 billion in revenue in 2025 and have raised $12.2 billion to date. The selection process evaluates both quantitative performance metrics—such as revenue growth, funding, and sales—and qualitative factors including innovation, brand momentum, and social impact.

MEDASE also secured a strategic investment that provides access to capital capable of supporting more than $20 million in annual sales. This funding positions the company to accelerate expansion across distribution, operations, and marketing as demand for premium non-alcoholic cocktails continues to grow. According to Cornitcher, the investment enables the brand to capitalize on market opportunities while strengthening its community-driven approach.

In addition, MEDASE announced a significant price reduction, lowering its four-pack from $28 to $19.99. This move is driven by increased production capacity and operational efficiencies, allowing the company to make its premium offerings more accessible while supporting broader consumer adoption nationwide.

The brand’s growth has been fueled by a strong direct-to-consumer strategy, complemented by an engaged social media following and grassroots marketing efforts. Through tastings, pop-ups, and community events, MEDASE continues to introduce new audiences to its zero-proof cocktails while building lasting customer loyalty.

With fresh investment, national recognition, and a growing customer base, MEDASE Cocktails is well positioned for continued expansion in the evolving non-alcoholic beverage market.

About MEDASE Cocktails

MEDASE Cocktails is a premium beverage brand redefining celebration through sophisticated, alcohol-free cocktails that promote wellness, mental clarity, and joy. Rooted in gratitude and inspired by legacy, MEDASE creates vegan, low-calorie, and allergen-friendly zero-proof beverages that deliver a full-cocktail experience without alcohol—offering a healthier, more inclusive alternative for modern social experiences.

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