Startup CPG Newswire:
Introducing Hayati: A Modern Arabic Food Brand

PRESS RELEASE — NEWS PROVIDED BY Yasmine Borno for Hayati

LOS ANGELES, CA (JULY 2025) — Hayati, an Arabic food brand founded by Palestinian-American Yasmine Borno, launched with its debut product: a premium, Palestinian-style Green Za’atar.

Hayati translates to “my life” in Arabic and is a term of endearment—much like habibi or darling. Borno is unveiling the Green Za’atar, a classic Arabic spice blend with thyme, sesame seeds, and sumac, to pay homage to the food of her life and to celebrate Arabic food.

“As a Palestinian-American, I noticed a gap in the market for Arabic food brands that felt modern, warm, and beautifully made,” Borno said. “I created Hayati with warmth and beauty in mind to celebrate the food of my life.”

Borno has spent nearly a decade in the food industry, where she was previously at Thrive Market. Hayati will continue to expand on products that bring the beauty of Arabic food to more people.

To learn more about Hayati and order it directly to your door, visit their www.hayatigoods.com

About Hayati

Hayati is an Arabic food brand celebrating the beauty of the Arab world by showing off the food of its world, starting with Green Za’atar. Founded in 2025 and based in Los Angeles, Hayati is amplifying the beauty of the Arab world by celebrating its food for all to enjoy.

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