Startup CPG Newswire:
gutBFF a new kind of prebiotic granola with Lion’s Mane launches DTC

PRESS RELEASE — NEWS PROVIDED BY Gita Chakrabarti for gutBFF

BENTONVILLE, AR (NOVEMBER 2025) – gutBFF, a gut health brand founded by Gita Chakrabarti, today announces the launch of its signature product line: a light, crispy, granola made with 20 diverse plant ingredients including Lion’s Mane, setting a new standard for functional foods that nourish the gut naturally. gutBFF is available in classic flavors: Honey Glow, Apple Cinnamon Raisin, and Chocolate Peanut Butter.

Backed by emerging science on the gut microbiome, gutBFF’s granola addresses the need for real, accessible, and great tasting food to help consumers reach their weekly goal of 30 diverse plants, a benchmark increasingly recommended by nutrition experts. Each batch contains craveable flavor, satisfying crunch, and plant-powered nourishment without additives or artificial ingredients.

“Our mission is to make gut health accessible and enjoyable, turning what feels complicated into a simple daily delight,” said founder Gita Chakrabarti. “With gutBFF, flavor and function work together, supporting wellbeing in every bite.”

gutBFFs commitments:
• 20 plant ingredients (nuts, seeds, ancient grains, buckwheat, Lion’s Mane and Baobab) – supporting a diverse gut microbiome
• Gluten free and free from artificial additives
• Light crispy texture and delicious taste for any lifestyle
• Lightly sweetened with honey and coconut sugar

gutBFF’s granola is available today at gutbff.com with nationwide shipping and will appear in select retail partners by early 2026.

For media inquiries, product samples, or interviews with founder Gita Chakrabarti, contact: info@gutbff.com

About gutBFF: Founded in Bentonville, Arkansas, gutBFF delivers real food for gut health, empowering people to take charge of their wellbeing with science backed, delicious products.

About gutBFF

gutBFF’s mission is to make it easy and convenient for Mindful Moms to add plants to their families’ diet to reach their weekly goal of 30 plants for a healthy gut and overall wellness. The first product line is a new kind of superfood granola with 20 plants (nuts, seeds, crunchy ancient grains, and Lion’s Mane) in every serving. Lightly sweetened with honey and coconut sugar, gutBFF is light, crispy, and delicious and comes in classic flavors such as Honey Glow, Chocolate Peanut Butter, and Apple Cinnamon Raisin.

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