Startup CPG Newswire:
From the Bar to the Aisle: Uncle Waithley’s Scales Up with New Collaborations

PRESS RELEASE — NEWS PROVIDED BY Monica Freeman-Greene for Uncle Waithley’s Beverage Company

NEW YORK, NY (MAY 2025) — Uncle Waithley’s Beverage Company, the award-winning maker of bold, Caribbean-inspired non-alcoholic beverages, is proud to announce a major East Coast expansion, new strategic collaborations, and key team additions—all fueling its mission to spice up the beverage industry, one sip at a time.

As interest in premium non-alcoholic options grows, Uncle Waithley’s is scaling fast. The company has signed an exclusive Northeast distribution agreement with Dora’s Naturals, joining a select portfolio of approximately 40 high-growth brands. This partnership strengthens the brand’s retail presence across the region.

Uncle Waithley’s has also partnered with Skurnik Wine & Spirits, which recently launched a Non-Alcoholic division. As one of its first brands, Uncle Waithley’s is expanding its on-premise presence in top bars and restaurants across the Northeast.

This May, Whole Foods Market will roll out Uncle Waithley’s to 160+ new stores, bringing its total store count to over 225. Select Northeast stores will carry Original, Smoked Pineapple, and Caribbean Sorrel; Southern and Mid-Atlantic locations will feature Original and Sorrel.

To support national expansion, Uncle Waithley’s has partnered with UNFI to distribute across the East Coast (outside the Northeast). The brand was also selected for UNFI’s UpNext Program, the industry’s leading accelerator for emerging brands.

To drive execution, the company has added experienced talent:

Andrew Braun joins as Regional Sales Manager (Dora’s Naturals)

Leah Doyle (ARCD Agency) will lead on-premise strategy

Steve Olson, industry icon, will advise on innovation and product development

Nia Wesley (Color Purpose Consulting) joins to lead creative and social media

To fuel this next phase of growth, Uncle Waithley’s is launching a community investment campaign on Wefunder, giving fans and supporters the opportunity to invest and own a piece of the brand’s bold future.

About Uncle Waithley’s Vincy Brew:
Founded by mixologist Karl Franz Williams, Uncle Waithley’s crafts small-batch, adult non-alcoholic beverages rooted in Caribbean tradition and made with real ginger and scotch bonnet pepper. Flavors include Original, Caribbean Sorrel (Hibiscus & Spice), and Smoked Pineapple (with Star Anise & Thyme). Proudly available in Whole Foods Market and top bars along the East Coast.

www.unclewaithleys.com | Spice Up Your Vibe™

About Uncle Waithley’s Beverage Company

Uncle Waithley’s Beverage Company is a premium maker of bold, Caribbean-inspired non-alcoholic beverages crafted for adults seeking flavor, complexity, and vibe—without the alcohol. Founded by acclaimed mixologist Karl Franz Williams, the brand was inspired by his grandfather, Uncle Waithley, a healer and storyteller from St. Vincent & the Grenadines. Each small-batch brew is rooted in Caribbean tradition, made with real ingredients like fresh ginger, scotch bonnet pepper, hibiscus, and herbs to deliver a signature spice-forward kick.

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