Startup CPG Newswire:
FREE BIRD Southern Spring Water Takes Flight in Georgia, Expanding Across the Southeast

PRESS RELEASE — NEWS PROVIDED BY Larissa Hrabec for Free Bird Water

ATLANTA, GA (MAY 2025) – FREE BIRD, the Southern Spring Water with a free-spirited twist, has officially landed on store shelves across Georgia through a key retail partnership with United Distributors, Inc. This marks the brand’s first major retail distribution deal, setting the stage for expansion across the Southeast in the coming months.

FREE BIRD will make its retail debut with two SKUs—Still and Sparkling Southern Spring Water—designed to cater to a wide range of consumers seeking crisp, refreshing hydration with a bold, independent spirit. Sourced from the springs of Georgia’s Blue Ridge Mountains, FREE BIRD delivers natural purity straight from the heart of the South.

“FREE BIRD is more than just water—it’s a tribute to the everyday heroes of this country,” said Jay Williams, Founder of FREE BIRD. “From local farmers to firefighters, teachers to truck drivers, this brand is for those who believe in hard work, community, and the freedom to carve their own path.”

“FREE BIRD captures the heart and spirit of the South in every can,” said David Shoulberg, Vice President of Sales and Marketing at United Distributors. “We’re proud to be the brand’s first major retail partner and look forward to growing together across Georgia and beyond.”

“Partnering with United Distributors is a significant milestone for FREE BIRD as we execute our southeast strategy, leveraging this DSD relationship to expand our presence and reach in the region,” said Eddie Pearson, Chief Growth Officer at FREE BIRD.

FREE BIRD made its debut at BevNET Live back in December 2024 in a sturdy, recyclable 19.2oz aluminum can. Also coming this summer, the launch of a 12oz 12-pack—an ideal take-home multipack.

Why FREE BIRD?
• Pure, high-quality Southern Spring Water sourced from the Blue Ridge Mountains.
• Distinctive branding that resonates with the values of our target consumer
• Sustainable packaging, reducing plastic waste by using recyclable aluminum cans
• Strong shelf presence with a bold 19.2oz can

As part of its growth strategy, FREE BIRD is set to expand its footprint beyond Georgia, with plans to partner with other major distributors across the Southeast in the near future.
In addition, FREE BIRD is available nationwide online at Amazon.com and www.drinkfreebird.com.

Contact: mediainquiries@drinkfreebird.com

About FREE BIRD

At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.

To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird.

FREE BIRD—Pull up a chair and stay awhile. Cheers, y’all.

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