Startup CPG Newswire:
Fortune Favors Unveils The Spark: A Bold Fusion of Korean and American Flavors

PRESS RELEASE — NEWS PROVIDED BY Sam McDaniel for Fortune Favors

Madison, WI (MARCH 2025) – Fortune Favors is thrilled to introduce The Spark, an exclusive new flavor blending the classic American candied pecan with the bold, historic flavors of Korean gochugaru. Inspired by a collaboration with Whole Foods Market Global Specialty Innovation, this innovative snack celebrates Asian flavors in a unique way.

A Fusion of Tradition and Innovation
The heart of The Spark is gochu chili, a key ingredient in Korean gochujang, known for its balanced heat. We crafted a custom blend that delivers a slow-building spice (6/10 heat level), combined with orange zest, ultrafine cane sugar, citric acid, tart cherry powder, sesame seeds, chives, and salt. The result is a bold, complex flavor that enhances the natural richness of toasted pecans.
“This is our homage to gochujang’s incredible tradition and flavor,” said Eric Rupert, Founder and Chef of Fortune Favors. “Each ingredient shines, creating a truly remarkable taste and texture experience.”

Nutritious Indulgence
Like all Fortune Favors products, The Spark is vegan, gluten-free, non-GMO, and low in sugar—containing only 6 grams of sugar per serving. Packed with protein, fiber, vitamins, and minerals, it has less sugar per serving than a banana. The Spark contains tree nuts (pecans) and sesame and is made in a peanut-free facility.

Where to Find It
The Spark is available on Fortune Favors’ website, at our retail shop in Madison, and at select Whole Foods locations across the Midwest, South, Southwest, Mid-Atlantic, and Florida. It will expand to Rocky Mountain, North Atlantic, and Northeast regions in May.

Perfect Pairings
Enjoy The Spark on salads, cheese boards, or as a flavorful snack on outdoor adventures.
For media inquiries or sample requests, contact Sam McDaniel at sam@fortunefavorsnuts.com or 608-800-2098.

About Fortune Favors

Founded in 2018, Fortune Favors believes in sprinkling joy and delight into everyday moments. Whether you’re looking for a nutritious snack to fuel your adventures, an unexpected pop of flavor to add to your favorite recipes, or a unique and wholesome gift for someone special, Fortune Favors has you covered. Fortune Favors products help you transform the ordinary into the exceptional!

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.