Startup CPG Newswire:
Fortune Favors Announces Major Whole Foods Market Expansion

PRESS RELEASE — NEWS PROVIDED BY Sam McDaniel for Fortune Favors

MADISON, WI (MAY 2025) – Fortune Favors is proud to announce a significant expansion of its product line to 142 additional Whole Foods Market locations, bringing its total presence to 382 stores across the United States as part of its “Year of the Pecan” 2025 initiative.

Multi-Regional Growth
Building on the success of The Spark flavor launched earlier this year, Fortune Favors is now extending its reach to three new regions: Northeast, North Atlantic, and Rocky Mountain. These join the existing presence in the Midwest, Mid-Atlantic, South, Southwest, and Florida regions, creating a substantial nationwide footprint.

“The response to our specialty flavors, especially The Spark, has exceeded our expectations,” said Eric Rupert, Founder and Chef of Fortune Favors. “This nationwide expansion allows us to share our unique fusion of flavors with food enthusiasts from coast to coast.”

Expanded Product Line
As part of this expansion, Fortune Favors is introducing its popular Mesquite BBQ flavor to all Whole Foods Market locations where its products are currently available. This launch brings the total to 5 SKUs available in the newly added stores, while maintaining the brand’s signature commitment to nutritious indulgence – vegan, gluten-free, non-GMO, and low in sugar. The Spark, which blends American candied pecans with Korean gochugaru for a distinctive heat experience, continues to be a customer favorite alongside the expanded flavor offerings.

About Fortune Favors

Founded in 2018, Fortune Favors is a premium candied pecan maker that provides delight through unforgettable taste experiences. The company believes in enchanting every moment by sharing good will and good nuts.
Their premium pecans are known for exceptional taste achieved through an artful balance of sweet, salt, richness, crunch, and toastiness.
Fortune Favors maintains a distinctive personality that is wondrous, eccentric, and wholesome – cultivating a sense of awe that can transform any occasion while bringing vibrant energy that puts goodness into the world and inspires moments of shared joy.

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