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Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Eat Happy Kitchen Expands Product Line, Enters Snack Category with Sugar-Free, Filler-Free, High-Protein Cheese Bites

PRESS RELEASE — NEWS PROVIDED BY Anna Vocino for Eat Happy Kitchen

SANTA YNEZ, CA (August 2025) — Eat Happy Kitchen, the acclaimed woman-owned brand founded by bestselling cookbook author, voice actor, and culinarian Anna Vocino, today announced its highly anticipated entry into the competitive snack category with the launch of Cheese Bites. Eat Happy Kitchen now offers product options in three distinct grocery categories, furthering its objective to be a premium pantry item brand.

The snacks contain real cheese and Eat Happy Kitchen’s fan-favorite seasoning blends, delivering bold flavor and 10-11g of protein per serving without compromise. Each flavor option is gluten-free, sugar-free, and contains no fillers or artificial ingredients.

Every flavor brings its own twist on snack-time enjoyment, including:

● Cheddar & BBQ Cheese Bites: Smoky, savory cheddar crunch seasoned with Eat Happy Kitchen BBQ dust seasoning.
● Monterey Jack & Ranch Cheese Bites: An herby, tangy Monterey Jack treat with Eat Happy Kitchen Ranch Dust seasoning.
● White Cheddar & Onion Cheese Bites: A noshable cheddar cheese snack with Eat Happy Kitchen Salt Dust seasoning.

Eat Happy Kitchen Cheese Bites are available in 2 oz. resealable pouches in 3-packs or 12-packs. They will be available for purchase via Amazon later this summer.

“For years, I’ve been making my homemade version of cheese snacks, knowing that my no-sugar-added audience would absolutely love them,” says Anna Vocino, Founder and CEO, Eat Happy Kitchen. “My vision is to see them in every lunchbox, gas station, train station, office break room, and airplane, ensuring people always have a high-protein, healthy snack option readily available.”

The launch marks a distinctive entry into the snack market, bolstered by a decade-long foundation of consumer trust established through Vocino’s bestselling cookbooks and widely followed Substack recipe newsletter.

Eat Happy Kitchen’s Cheese Bites launch follows last month’s nationwide clean-label pasta sauce rollout into 479 Kroger Family stores, more than doubling the company’s retail footprint.

About Eat Happy Kitchen

Eat Happy Kitchen is a natural food manufacturing company founded by Anna Vocino, author of the bestselling Eat Happy series of cookbooks. Founded with the primary mission of making foods with the highest quality ingredients, always gluten-free, and with no sugar added, the company’s products currently include a line of five SKUs of pasta sauces, four spice blends, and three cheese bite snacks options. More information about Eat Happy Kitchen can be found at www.eathappykitchen.com.

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