Startup CPG Newswire:
Easy Does It Expands Los Angeles Distribution — Now Available at Select Albertsons, Vons, Pavilions, BevMo!, and GoPuff

PRESS RELEASE — NEWS PROVIDED BY Kellen Roland for Easy Does It Brew

LOS ANGELES, CA (OCTOBER 2025) — Easy Does It, the non-alcoholic beer brand founded by professional skateboarder Erik Ellington, continues to build momentum across Southern California with new placements at select Albertsons, Vons, Pavilions, and BevMo! locations, along with availability through GoPuff.

Launched on August 5, 2025, Easy Does It has expanded to 40 active on- and off-premise accounts in Los Angeles County, including The Bungalow, Casa Vega, Tony’s Darts Away, and Silverlake Lounge, and is on track to reach 100 carefully curated retail doors by December.

The brand’s early success reflects strong consumer pull, repeat orders, and balanced velocity across channels. Staying true to its roots, Easy Does It is self-distributed across Los Angeles, with Ellington and co-founder Kellen Roland personally making deliveries to key retailers and on-premise accounts — a hands-on approach that reinforces the brand’s independent, community-driven ethos.

“From day one, this wasn’t just about making an NA beer,” says Ellington. “It’s about bringing people together — the hang, the ritual, the connection — just without the booze. We’re building it the same way we’ve built everything else: hands-on and from the ground up.”

Brewed in California with Saaz hops for a crisp, classic flavor, Easy Does It was developed in collaboration with Gabe Fletcher of Anchorage Brewing Co. to deliver the taste and ritual of beer — without the alcohol.

For distribution inquiries or a current list of active accounts, visit easydoesitbrew.com/pages/find-us.

About Easy Does It:

Easy Does It is a non-alcoholic beer brand founded by skateboarding icon Erik Ellington, alongside Jon Warren and Kellen Roland. Brewed in California with Saaz hops, for a crisp, nostalgic bite, Easy Does It is built for outsiders, do-it-yourselfers, and anyone who wants to stay sharp, show up, and still enjoy the ritual of beer. More than a beverage, it is a cultural statement rooted in Ellington’s journey and the independent spirit of skateboarding. With clean ingredients and a rebellious attitude, Easy Does It delivers the flavor, ritual, and vibe of classic American beer without the booze. Go hard. Care hard. Easy Does It.

Media Contact:

Kellen Roland, Co-Founder, Easy Does It

About Easy Does It

Easy Does It is a non-alcoholic beer brand founded by skateboarding icon Erik Ellington, alongside Jon Warren and Kellen Roland. Brewed in California with Saaz hops, for a crisp, nostalgic bite, Easy Does It is built for outsiders, do-it-yourselfers, and anyone who wants to stay sharp, show up, and still enjoy the ritual of beer. More than a beverage, it is a cultural statement rooted in Ellington’s journey and the independent spirit of skateboarding. With clean ingredients and a rebellious attitude, Easy Does It delivers the flavor, ritual, and vibe of classic American beer without the booze. Go hard. Care hard. Easy Does It.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.