Startup CPG Newswire:
Cleo+Coco Launches Nationwide with Whole Foods Market

PRESS RELEASE — NEWS PROVIDED BY Jessica Fischberg for Cleo+Coco

NEW YORK, NY (June 2025 )– Cleo+Coco, a clean beauty brand, today announced its nationwide launch at Whole Foods Market. This debut coincides with Cleo+Coco’s brand evolution, featuring newly redesigned premium packaging and a completely revamped website that enhances the shopping experience. The brand’s collection of deodorants and body care products will begin rolling out on Whole Foods Market shelves at select stores across the country this month.

Whole Foods Market will carry nine SKUs at select stores nationwide, including:
● Extra Strength Natural Deodorant Balms infused with essential oils
● Plant-Based Hair + Body Powders that deliver full-body freshness
● Magnesium Sprays for rest and relaxation

All products feature Cleo+Coco’s breakthrough “Super Formula” – harnessing the combined power of five natural odor-fighting ingredients: activated charcoal, magnesium, probiotics, mandelic acid, and baking soda. Unlike conventional personal care products that rely on synthetic fragrances, which can contain hormone-disrupting chemicals, hidden toxins, and potential allergens, Cleo+Coco exclusively uses essential oil blends, which they believe will enhance mood and well-being. From energizing citrus to calming lavender, each scent is believed to deliver therapeutic benefits alongside odor protection.

“When other brands were struggling to make natural deodorant actually work, we were busy cracking the code,” said Suzannah Raff, Founder and CEO of Cleo+Coco. “We refused to accept the false choice between effectiveness and clean ingredients. Our proprietary blend of five natural odor fighters was developed for every body – no exceptions, no compromises. And we’ll never use synthetic fragrances that have the potential to harm your hormonal balance.”

Cleo+Coco’s formulations are made without the use of any aluminum, parabens, phthalates, synthetic fragrances, or hidden toxins – proving that truly clean products can deliver superior performance. The brand’s sustainable packaging uses post-consumer recycled materials and is fully recyclable.

For more information about Cleo+Coco, visit the brand’s newly launched website at www.cleoandcoco.com or follow @cleoandcoconatural on Instagram.

About Cleo+Coco

Founded in 2020, Cleo+Coco is transforming personal care with products that combine real plant-based ingredients with powerful odor-fighting actives for unstoppable 24-hour protection. The brand’s proprietary formula contains five hero ingredients for all-day freshness, even through workouts. Cleo+Coco is committed to creating truly clean products that work without compromise, allowing customers to live their lives to the fullest.

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