Startup CPG Newswire:
The Hermit Launches 100% American Wild-Caught Calamari Jerky

PRESS RELEASE — NEWS PROVIDED BY Steven Shonts for The Hermit

RENO, NV (June 2025) — June 6th marked the official launch of The Hermit, a new premium calamari jerky made from 100% American wild-caught, MSC-certified squid. Available now at www.thehermit.com, each bag boasts 28-29 grams of protein, along with 488mg of Omega3s and 12 grams of collagen. The formulation contains no added sugars, and is compatible with Paleo, Keto and Whole30 diets.

The Hermit’s debut lineup features three flavors developed in collaboration with a Michelin chef: Italian Herb, Thai Chili Lime, and Ginger Scallion. Each batch was designed to deliver the chew of classic jerky, while addressing consumer concerns about the nutritional downsides and environmental toll of land-based meat.

“Our goal is to give people a better way to snack—one that supports their health and the planet,” said Steven Shonts, Founder of The Hermit. “Calamari jerky is something most Americans have never tried, but once they do, we think they’ll realize this is the future of high-protein snacking: a complement to traditional meat jerkies, made from wild-caught and sustainably-fished American seafood.”

The squid used in The Hermit’s jerky is sourced exclusively from Marine Stewardship Council-certified sustainable fisheries in the United States, ensuring traceability, ocean health, and product quality. By spotlighting an abundant and underutilized seafood species, The Hermit also contributes to a more diversified and resilient food system.

To learn more or to order directly, visit www.thehermit.com.
Media Contact:
Steven Shonts
Founder, The Hermit
press@thehermit.com

About The Hermit

At The Hermit, we craft bold, sustainable snacks for modern wanderers. Our premium calamari jerky is made from 100% wild-caught, MSC-certified squid sourced from American waters, offering a clean, high-protein alternative to traditional meat snacks.

Inspired by the mystique of the Tarot and the spirit of exploration, our flavors—Thai Chili Lime, Ginger Scallion, and Italian Herb—are designed to awaken your senses and fuel your journey. Each bite is free from artificial preservatives, gluten, dairy, soy, and added sugars, and compatible with Whole30, Paleo, and Keto diets.

We’re committed to transparency and sustainability, continually seeking ways to minimize our environmental impact.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.