Startup CPG Newswire:
Chlorophyll Water Selected for Kroger and Hy-Vee’s Nourishing Change Emerging Brands Competition

PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water

NEW YORK, NY (MAY 2026) — Chlorophyll Water, the first-ever bottled water in the U.S. to pass Clean Label Project Certification, and a pioneer, category creator, and leader in the chlorophyll beverage category, has been selected to participate in the Nourishing Change Emerging Brands Competition, founded by Kroger and hosted by Hy-Vee.

Selected from hundreds of applicants, Chlorophyll Water will be part of a select group of emerging brands showcasing products to leading retailers, health and wellness executives, innovators, investors, and industry decision-makers. Nourishing Change brings together leaders across food, health, retail, wellness, technology, and consumer innovation, with participation from major organizations including Kroger, Hy-Vee, Whole Foods Market, Walgreens, TikTok, Ulta Beauty, Microsoft, Oracle, CVS Health, Circana, NielsenIQ, and others.

“We’re incredibly honored to be selected for the Nourishing Change Emerging Brands Competition,” said Matt Levine, Founder of Chlorophyll Water. “Consumers are looking for cleaner, functional, better-for-you hydration, and we believe Chlorophyll Water is uniquely positioned at the intersection of wellness, transparency, and sustainability.”

The recognition comes during a period of strong momentum for Chlorophyll Water across retail, e-commerce, and social commerce. The brand was recently ranked #9 out of 90,000 brands on RangeMe’s “Top 50 Food & Beverage Brands” list, selected as an “Emerging Brand of the Year” finalist by the California Grocers Association, named a “Ones to Watch” finalist at the Beverage Forum, and named “2026 Brand of the Year” by Spate Market Research.

Chlorophyll Water is available through leading retailers and distributors including Whole Foods Market (NE), Pavilions, Wegmans, Meijer, GIANT, Erewhon, Bristol Farms, and others, with upcoming launches at Nugget Market, Hy-Vee, Harris Teeter, Winn-Dixie, and Piggly Wiggly. The brand also received Walmart’s “Golden Ticket” at Walmart Open Call and recently launched in 300+ Walmart stores.

About Chlorophyll Water

Chlorophyll Water is the first bottled water in the U.S. to pass Clean Label Project Certification, independently tested for over 90 contaminants. Made with ultra-purified water, chlorophyll sourced from alfalfa, and vegan vitamins A, B12, C, and D, the brand also uses 100% recycled plastic bottles, CleanFlake™ label technology, and is Plastic Neutral through its partnership with rePurpose Global.

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