Startup CPG Newswire:
Chlorophyll Water Names Mark Ellis VP of Sales as Category Surges

PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water

New York, NY (FEBRUARY 2026) — Chlorophyll Water®, the first bottled water in the United States to pass Clean Label Project Certification (independently tested for 90+ contaminants including pesticides, plasticizers and heavy metals), today announced the appointment of Mark Ellis as Vice President of Sales.

Ellis brings more than 30 years of CPG experience. Trained at The Coca-Cola Company, he most recently served as Director of National Sales at Once Upon a Coconut and has helped scale disruptive beverage brands including Glaceau Vitaminwater, Bai, and Boxed Water into nationally recognized leaders.

Chlorophyll Water combines ultra-purified water with chlorophyll derived from alfalfa and plant-based Vitamins A, B12, C, and D for certified clean, functional hydration. The brand is sold nationwide in retailers including Whole Foods Market, Wegmans, Erewhon, Meijer, Mother’s Market, Earth Fare, Pavilions, and GIANT, as well as grab-and-go concepts such as Pura Vida, 3 Natives, and Pure Green. The company was recently named a California Grocers Association “Emerging Brand of the Year” finalist and received Walmart’s Golden Ticket recognition, with a Walmart launch set for April.

“Mark has a proven track record of taking innovative beverage brands from early traction to national scale,” said Matt Levine, Founder of Chlorophyll Water. “As consumer demand for chlorophyll accelerates, his leadership will drive our next phase of growth.”

“Chlorophyll Water sits at the intersection of better-for-you, transparency, and sustainability,” said Ellis. “I’m excited to expand distribution and bring this category-defining product to more retailers nationwide.”

Consumer interest in chlorophyll continues to surge. Spate Market Research recently dubbed the movement “The Chlorophyll Water Phenomenon,” citing +100%+ Google growth, +474% YoY TikTok growth, and more than 1 billion hashtag mentions. The brand also reports a $1,455 customer lifetime value on Amazon and a 70% returning customer rate on its DTC platform.

Chlorophyll Water is packaged in 100% recycled rPET bottles using CleanFlake® label technology and is Plastic Neutral through its partnership with rePurpose Global, funding the recovery of ocean-bound plastic equivalent to every bottle sold. The company will debut 16oz aluminum cans later this year.

For more information, visit ChlorophyllWater.com or follow @ChlorophyllWater.

About Chlorophyll Water

Chlorophyll Water is America’s first bottled water to pass Clean Label Project Certification, independently tested for 90+ contaminants including pesticides, plasticizers, and heavy metals. The brand pioneered the chlorophyll category by combining ultra-purified water with chlorophyll derived from alfalfa and plant-based Vitamins A, B12, C, and D for certified clean, functional hydration.

Sold nationwide in retailers including Whole Foods Market, Wegmans, Erewhon, Meijer, and GIANT, Chlorophyll Water packages its products in 100% recycled rPET bottles and is Plastic Neutral through its partnership with rePurpose Global.

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