Startup CPG Newswire:
Blue Penguin Named Exclusive Water Sponsor of VELD Music Festival 2025

PRESS RELEASE — NEWS PROVIDED BY Daniel Benbassat for Blue Penguin

TORONTO, ON (JULY 2025) — Blue Penguin, the newly launched Canadian spring water brand known for its naturally alkaline spring water, eco-conscious aluminum cans – and of course their penguin – is proud to announce its exclusive partnership with VELD Music Festival 2025 as the official water sponsor.

Taking place August 1–3 at Downsview Park, VELD is Canada’s premier electronic and hip-hop music festival, drawing over 100,000 fans across three high-energy days. Blue Penguin will be the only water served across all vendor stalls, VIP areas, and backstage zones, keeping festival-goers, artists, and crew hydrated and refreshed.

Brothers and co-founders of Blue Penguin, Daniel & Sam Benbassat are ecstatic about the upcoming festival and performances, headlined by Tiësto, deadmau5, and John Summit. “We couldn’t think of a better stage for Blue Penguin,” said Daniel. “VELD represents energy, creativity, and community — everything our brand stands for. This partnership is about more than hydration. It’s about drinking responsibly.”

Blue Penguin is plastic-free, naturally alkaline, Canadian spring water, sourced from an esker and packaged in infinitely recyclable 473ml aluminum cans.

“This collaboration brings together music, sustainability, and Toronto pride in a way that’s never been done before,” added Sam. “It’s a massive moment for the brand and for conscious festival culture.”

This partnership between Blue Penguin and VELD – Canada’s biggest EDM festivals – represents a shift, where Canadians are moving on from plastic bottles towards a sustainable alternative and a healthier future for our people and for our environment.

Blue Penguin can be purchased directly from their website bluepenguin.ca as well as through Pantree Food Service and Pantree.ca.

For all inquiries please contact: founders@blupenguin.ca. More information on Blue Penguin can be found on their website: bluepenguin.ca

About VELD Music Festival:
VELD Music Festival is the largest annual electronic dance music festival in Canada, held at Downsview Park in Toronto, Ontario.

About Blue Penguin

Blue Penguin is a sustainable spring water brand that sources their naturally alkaline spring water from an esker in Northern Québec. It is packed in plastic-free and infinitely recyclable aluminum cans. The company is based in Toronto and proudly made in Canada.

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