Startup CPG Newswire:
Australian Award-Winning Supplement Brand ‘I’m Nutrients’ Expands to the U.S. Market

PRESS RELEASE — NEWS PROVIDED BY Brittany Darling for i’m nutrients

SYDNEY, AUSTRALIA (APRIL 2025) – Australian mum-founded supplement brand, I’m Nutrients, is thrilled to announce its expansion into the United States. After winning the prestigious Best Complementary Medicine Brand award at Naturally Good in 2024, I’m Nutrients is bringing its trusted, science-backed formulations to American families, leading with its two best-selling products: Calm Mind and Iron Immunity.

Founded by a mother passionate about creating high-quality, effective supplements for her own children, I’m Nutrients has gained a loyal following in Australia for its commitment to clean, targeted formulations. Specifically designed to support children, I’m Nutrients chewable supplements are free from added sugar and common nasties, offering natural, bioavailable ingredients that parents can trust.

The U.S. launch will introduce Calm Mind, a four times sold out formulation, designed for children 6+ years to support nervous system health, relieve mild anxiety and promote emotional balance. It features saffron (Affron®), a clinically researched ingredient known for supporting emotional well-being as well as the addition of Magnesium, Zinc and Pyridoxal 5-Phosphate (Vitamin B6). Iron Immunity is an innovative iron and immune support supplement that combines iron bisglycinate and Australian milk-derived lactoferrin. This targeted formulation not only supports optimal iron levels in the body but also contributes to immune system function without causing digestive discomfort. Both products have been embraced by Australian families seeking natural, effective solutions for their children’s health.

“Our mission has always been to do the very best for our kids, providing them with the extra nutritional support they need to thrive,” says Brittany Darling, founder of I’m Nutrients. “We are beyond excited to bring I’m Nutrients to the U.S. and support American families with the same trusted, award-winning products that have made such an impact on Australian children.”
With growing demand for clean-label, effective supplements for children and families, I’m Nutrients is set to make a strong entrance into the U.S. market. The brand’s expansion aligns with a global movement toward transparency in the supplement industry.

About I’m Nutrients

​I’m Nutrients is an Australian-based company dedicated to formulating clean, effective, and palatable supplements specifically designed for children. Founded in 2020 by Brittany Darling—a mother and leading Australian nutritionist—the company emerged from her personal struggle to find suitable nutrient combinations for her own children.

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