Startup CPG Newswire:
Aussie Select Now Available in Colorado through Altamira Foods and KeHE

PRESS RELEASE — NEWS PROVIDED BY Jaclyn Oyola for Aussie Select

DENVER, CO (JANUARY 2025) – Aussie Select, best known for redefining premium deli innovation with responsibly sourced Australian lamb, is now available in Colorado through Altamira Foods and KeHE. These distribution partnerships bring Aussie Select’s globally inspired, pre-cooked lamb deli products to foodservice operators, retailers and consumers who are hungry for new and exciting proteins.

The products are available for purchase in 4 oz. pre-sliced packs at several stores across Colorado, starting with Lucky’s Market in Boulder, Pete’s Fruits & Vegetables in Denver and Atlas Valley Purveyors in Lafayette.

Aussie Select also offers its line in four unique whole muscle products, each created to elevate menus and make food preparation easier for today’s foodservice operations. The lineup includes Lamb Pastrami, Agave Rosemary Lamb, Tikka Masala Lamb and Lamb Prime Rib, all of which deliver rich, bold flavors while minimizing prep time in the kitchen.

“We love discovering innovative products to bring to our accounts,” says Jeff Jones, Sales Manager of Altamira Foods. “I’ve never seen anything like it before, and I wanted to bring Aussie Select to our customers knowing people in Colorado love lamb. This product will not only excite our partners but also provide versatility across many different menu styles.”
The Brown Palace is now serving Aussie Select in the renowned Ship Tavern restaurant. “Aussie Select’s lamb products are a game-changer for my kitchen. The pre-cooked, deli-style lamb saves us time and brings so much versatility to our menu,” said Brown Palace Executive Chef Kim Moyle. The flavor is bold and unique, exactly what we need to excite our guests and stand. It’s the perfect way to give diners something truly memorable.”

It will also be served at Denver’s Slate Hotel, the Clayton Hotel & Members Club and Panzano.

Jaclyn Oyola, CEO of Aussie Select, is excited about the new Colorado partnerships. “Working with Altamira Foods and KeHE allows us to reach a food-savvy audience that values premium, responsibly sourced proteins. Our lamb deli products are designed for both today’s foodservice challenges— streamlined kitchen labor and menu innovation– and today’s consumer. We’re thrilled to introduce them to the Colorado market, where we know there’s a genuine appreciation for lamb.”

With growing concerns over “menu fatigue” in both foodservice and retail, Aussie Select’s unique lamb options offer a refreshing alternative to the standard chicken, beef and pork offerings, making it an exciting choice for chefs and operators looking to elevate their menus.

About Aussie Select

At Aussie Select, we are redefining deli innovation by making premium, responsibly sourced lamb approachable and accessible to Americans who love its flavor and versatility. Celebrating global culinary creativity, our mission is to deliver unmatched quality and excellence to our customers, partners, and communities while adding a bold, differentiated offering to the category.

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