Startup CPG Newswire:
FLOJO Launches New Sparkling Yerba Mate Mushroom Energy Drink

PRESS RELEASE — NEWS PROVIDED BY Cherie Lui for FLOJO

CALIFORNIA, CA (MARCH 2026) — FLOJO announces the launch of its sparkling functional energy drink in California, introducing a new approach to everyday energy with a blend of yerba mate and functional mushrooms. Designed for consumers seeking a cleaner, more balanced lift, FLOJO supports focus and mental clarity without the crash often associated with traditional energy drinks.

FLOJO combines naturally sourced yerba mate with functional ingredients including reishi, lion’s mane, and echinacea- ingredients widely studied for their potential to support cognitive performance and help regulate the body’s stress response. The result is a smoother, low-caffeine energy designed for sustained focus rather than overstimulation.

The drink is available in Asian-inspired flavors including Peach Lychee, Guava Passionfruit, and Mango Yuzu, reflecting the brand’s origins and its focus on bright, refreshing fruit profiles.

“FLOJO has always been flavor-first,” said Paul Tan, Co-Founder and CEO of FLOJO. “We wanted to create something delicious that people genuinely crave—something that drinks like a sparkling tea with real fruit notes, even though it’s powered by yerba mate and functional mushrooms. The result is an energy drink that feels more like a refreshing, non-alcoholic functional mocktail than a typical energy drink.”

With low caffeine, low sugar, and no artificial flavoring, FLOJO is positioned as a cleaner natural alternative in the fast-growing functional beverage category. Lightly sparkling and fruit-forward, the drink is designed for moments when consumers want a gentle cognitive boost—whether during work, creative pursuits, or everyday routines.

FLOJO is now available at select California retailers including Irvine Ranch Market, Berkeley Bowl, Piedmont Grocery, Farmer Joe’s, and Market Hall Foods in Edgewood, as well as online at www.drinkflojo.com

As consumer demand continues to grow for beverages that support mental performance and overall wellbeing, FLOJO aims to help define a new category of “gentle energy” drinks—combining natural ingredients, globally inspired flavors, and a more balanced approach to everyday energy.

About FLOJO

FLOJO is a functional beverage brand inspired by the concept of flow state—where focus, creativity, and productivity come together. Founded by Paul Tan, Dr. Christine Wong and Cherie Lui after seeking a cleaner alternative to traditional energy drinks, FLOJO launched in Singapore in 2024 as the first sparkling yerba mate drink in the market. The brand is now expanding internationally, with launches in Canada and California. Made with natural caffeine from Yerba Mate and functional ingredients like Reishi, Lion’s Mane, and Echinacea, FLOJO supports focus with a smoother, low-caffeine lift. FLOJO beverages are available through select retailers and online at www.drinkflojo.com
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