Startup CPG Newswire:
Kōbu Kombucha Powder: Pre-Orders are Now Live for DTC and Select Retail Partners

PRESS RELEASE — NEWS PROVIDED BY George Goodwin for Kōbu Kombucha Powder

RENO, NV (FEBRUARY 2026) — Kōbu Kombucha Powder, a nutrition-forward, clean-label wellness brand, announces the opening of pre-orders ahead of its late February launch. Designed to modernize kombucha for today’s health-conscious consumer, Kōbu delivers gut health benefits in a convenient, shelf-stable powder—without the bite, refrigeration, or high sugar and calories of traditional bottled kombucha.

Founded by fourth-generation grocer and entrepreneur George Goodwin, Kōbu was built with both consumers and retailers in mind. The brand transforms kombucha into an easy-to-mix powder that supports digestion, hydration, and daily wellness routines, while addressing common retail challenges such as breakage, cold-chain logistics, and limited shelf life.

Each serving of Kōbu Kombucha Powder is crafted with thoughtfully sourced ingredients and features low sugar, low calories, and prebiotic, probiotic, and postbiotic support—appealing to today’s ingredient-aware shopper seeking functional wellness solutions that fit seamlessly into everyday life.

“The goal with Kōbu was to make gut health simpler and more accessible,” said Goodwin. “We wanted to keep the nutritional benefits people love about kombucha, remove the barriers that come with bottled formats, price, and create something that works for real life—both for consumers and retailers.”

The name Kōbu means to inspire, encourage, and motivate in Japanese, reflecting the brand’s mission to make wellness approachable and habitual. With long shelf life, simple merchandising, and multiple pack formats, Kōbu fits naturally into wellness, hydration, supplement, and functional beverage sets.

Pre-orders are now open for direct-to-consumer customers and select retail partners ahead of the February launch. Kōbu Kombucha Powder will be available online and through select retailers, supported by founder-led storytelling, digital engagement, and in-store education designed to drive awareness, trial, and repeat purchase in the fast-growing functional wellness category.

Please reach out to george@enjoykobu.com to learn more. Thanks

Sources
-https://enjoykobu.com/pages/about-us
– https://www.innovaragency.com/george-goodwin-grocer-marketer-founder

About Kōbu Kombucha Powder

Pre-orders are now open for Kōbu Kombucha Powder’s late February launch. Kōbu is a nutrition-forward, clean-label wellness brand delivering a modern take on kombucha—without the bite. Founded by fourth-generation grocer and podcast host George Goodwin.

Kōbu transforms kombucha into a convenient powder that supports digestion, hydration, and daily wellness routines. Features organic ingredients, with prebiotic, probiotic, and postbiotic support. With long shelf life, no refrigeration, simple merchandising, and six SKUs across multiple pack formats, Kōbu fits seamlessly into wellness, hydration, supplement, and functional beverage sets and is launching online and with select retail partners.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.