Startup CPG Newswire:
STRIPIT Introduces a New Alternative to Traditional Supplement Pills, Powders, and Gummies

PRESS RELEASE — NEWS PROVIDED BY Noy Chatoyan for StripIt

LOS ANGELES, CA (JUNE 2026) — StripIt, a wellness company focused on modernizing the supplement experience, has officially launched its line of dissolvable oral supplement strips designed to offer a convenient alternative to traditional pills, powders, and gummies.

Founded by two brothers, StripIt was created after recognizing a common frustration among consumers: many people struggle with or simply dislike traditional supplement formats. The company developed a dissolvable strip that can be placed in the mouth and dissolves without the need for water, making supplementation more convenient whether at home or on the go.

StripIt’s initial product lineup includes Sleep and Digestive Probiotic strips, with additional wellness-focused formulations planned for future release. The company emphasizes clean, thoughtfully formulated ingredients and a consumer experience designed around simplicity, portability, and ease of use.

“Supplements have looked and felt largely the same for decades,” said Noy Chatoyan, Co-Founder of StripIt. “We saw an opportunity to create something that better fits modern lifestyles. Our goal was to make taking supplements as simple and convenient as possible.”

As consumer demand continues to shift toward convenient wellness solutions, StripIt aims to provide an approachable alternative that integrates seamlessly into everyday routines.

“We believe consistency is one of the biggest challenges in supplementation,” added Vem Chatoyan, Co-Founder of StripIt. “By creating a format that’s easy to carry, easy to take, and enjoyable to use, we’re helping remove some of the friction that often comes with maintaining a wellness routine.”

The company plans to continue expanding its product offerings while remaining focused on innovative delivery formats and consumer-first product design.

For more information, visit getstripit.com.

About StripIt

StripIt is a wellness brand reimagining supplements beyond pills, powders, and gummies. The company creates dissolvable oral supplement strips that are portable, convenient, and easy to take wherever life takes consumers.
Its mission is simple: to make taking supplements feel less like a chore and more like something people can consistently incorporate into their daily routines. StripIt believes that format matters just as much as ingredients, which is why the company is building a new category of supplements designed for modern lifestyles.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.