Startup CPG Newswire:
Marimix Earns Third Consecutive Good Housekeeping Snack Award for Hatch Chile Lime Crunch-baked Snackmix

PRESS RELEASE — NEWS PROVIDED BY Kirra Johnson for Marimix

ORANGE, CA (JUNE 2026) — Marimix, the woman and minority-owned snack brand based in Orange, California, has been named a winner in Good Housekeeping’s 2026 Snack Awards for its Hatch Chile Lime Crunch-Baked Snackmix. The recognition marks the third consecutive year Marimix has earned this distinction, each for a completely different flavor. The brand previously won for Chocolatey Sea Salt in 2025 and Cinnamon Churro in 2024, making it one of the few snack brands to achieve this recognition three years in a row.

“Three years. Three flavors. Three wins. Hatch Chile Lime was born from a love of bold, purposeful food, the kind that makes you reach back into the bag and feel good about it. This award means everything to our team and to everyone who has believed in what we are building.” — Mari Fassett, Founder and CEO, Marimix
Hatch Chile Lime combines mild Hatch green chile, savory onion, and tangy lime across a blend of rice pillows, puffed whole corn, crispy quinoa, and cassava-based pretzels. The timing of the recognition is notable: August and September mark the peak Hatch Chile harvest season in New Mexico, when chile roastings and specialty promotions drive high-intent shopper traffic across produce and specialty aisles. Many of the retailers where Marimix is currently sold, including Central Market, Hy-Vee, Stater Bros., Bristol Farms, Gelson’s, Woodlands Market, Mollie Stone’s, Haggen Markets, and Andronico’s, are known for their signature Hatch Chile seasonal programs, positioning Hatch Chile Lime as a natural fit for end-cap displays and chile-centric features.

All Marimix flavors carry the same nutritional credentials: plant-based, NSF Gluten Free Certified, Whole Grain Certified by the Oldways Whole Grain Council, three grams of prebiotic fiber per serving, eight grams of whole grain per serving, dairy-free, egg-free, wheat-free, no cholesterol, and zero artificial ingredients. Marimix is also a certified member of 1% for the Planet.

“Women face unique challenges around digestive health and susceptibility to brain aneurysms, and many snacks on the market sacrifice taste for function. Marimix bridges that gap.” — Mari Fassett, SupplySide Food and Beverage Journal, November 2025.

The full Marimix lineup includes six flavors available in 4 oz. and 1.06 oz. sizes at marimix.com, Amazon, Walmart.com, and select specialty and natural retailers nationwide.

About Marimix

Marimix is a woman and minority-owned snack brand founded in 1993 by Mari Fassett and reimagined as a better-for-you line in 2023. Each crunch-baked snackmix flavor is plant-based, NSF Gluten Free Certified, Whole Grain Certified, a certified 1% for the Planet member, and made with zero artificial ingredients. Marimix has earned the Good Housekeeping Snack Award three consecutive years (2024, 2025, 2026). Learn more at www.marimix.com.

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