Startup CPG Newswire:
ZZAI Introduces West African Flavor Traditions to American Premium Retail

PRESS RELEASE — NEWS PROVIDED BY Zainob Fashola for ZZAI

PASSAIC, NJ (JUNE 2026) — ZZAI, a premium West African sparkling beverage brand, announces its trade debut at the 2026 Summer Fancy Food Show, June 28–30 at the Javits Center in New York City.

While Japanese yuzu, Italian blood orange, and Mexican tamarind have become staples on American premium shelves, West African flavor traditions remain largely absent from U.S. retail. ZZAI closes that gap, bringing the vibrant flavors poured at West African celebrations for generations into a premium, launch-ready format.

Visiting buyers and media can experience four distinct SKUs at Booth 7130B:

Chapman — sparkling spiced citrus, invented at the iconic Ikoyi Club in Lagos in the 1970s and a fixture of West African celebration ever since.

Zobo — sparkling hibiscus and ginger, known across the global diaspora as Bissap, Sobolo, and Sorrel.

TamTam — sparkling mango and tamarind, delivering sweetness first and a crisp, tart finish.

Obì — sparkling African bitters built on the kola nut, designed for the modern amaro or Campari soda drinker.

Each beverage is crafted with real cane sugar and contains zero artificial sweeteners, colors, or preservatives. Embodying the Specialty Food Association’s 2026 Trend of the Year, SenseMaxxing, each can features an original illustration honoring a legendary West African cultural figure or tradition — Queen Amina of Zazzau, Queen Moremi of Ile-Ife, the Eyo Masquerade of Lagos, and the sacred kola nut ceremony.

Global beverage companies have already demonstrated the commercial appeal of these flavor traditions across African markets, where Diageo built Orijin around bitters culture and Coca-Cola’s Schweppes commercialized Chapman for the mass market. ZZAI brings these proven flavor profiles to American premium retail.

Demonstrating strong validation prior to its first production run, ZZAI secured a prepaid national wholesale order serving African and Asian markets, and its Kickstarter campaign was named a “Project We Love,” funding at 129% of goal through consumer pre-orders.

“Global beverage companies discovered these flavors years ago. The diaspora never needed convincing. I’m building the brand that should have come from us first,” says Zainob Fashola, founder of ZZAI. “The Summer Fancy Food Show is where America gets its first taste.”

Founded by Nigerian-American entrepreneur Zainob Fashola, whose nearly two decades in product development span consumer goods manufacturing and commercialization in West Africa, ZZAI launches shelf stable with established wholesale demand already in place.

Retail buyers, distributors, and media are invited to taste all four SKUs at Booth 7130B throughout the show.

About ZZAI

ZZAI is a premium beverage company dedicated to bringing bold West African flavor traditions to the global stage. Made with clean ingredients and real cane sugar, ZZAI bridges the gap between rich cultural heritage and modern premium retail. The company is launching with four shelf-stable SKUs, a 24-month shelf life, and early wholesale demand across specialty and multicultural retail channels. Learn more at drinkzzai.com or follow on Instagram @drinkzzai.

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