Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Oval Coffee Roasters Expands Throughout DeCicco & Sons Markets Across Westchester and Putnam Counties

PRESS RELEASE — NEWS PROVIDED BY Andrew Itzkowitz for Oval Coffee Roasters

NEW YORK, NY (MAY 2026)Oval Coffee Roasters, the New York City-based specialty coffee company focused on approachable light and light-to-medium roast coffees, announced expanded distribution throughout DeCicco & Sons Markets locations across Westchester and Putnam Counties.

The rollout includes Oval Coffee Roasters’ Whole Bean Coffee and Pour Over Single Serve coffee formats, a machine-free pour-over filter designed to brew directly over a mug using only hot water. The company’s products are designed for home, office, hospitality, travel, gifting, catering, and retail environments while helping make specialty coffee more accessible to modern consumers.

Founded by Christopher Alspach and Andrew Itzkowitz, Oval Coffee Roasters offers three core blends centered around distinct sourcing and flavor profiles: The Natural, a naturally processed light-to-medium roast coffee; Bowling Green, a Women-Grown light roast coffee sourced from women-led farms; and Riverside, a Half Caff blend combining caffeinated coffee with sugarcane process decaf.

The expansion continues a long-standing retail relationship between Itzkowitz and the DeCicco family spanning multiple consumer packaged goods categories over nearly two decades, including previous work involving gluten-free bakery, tea, preserves, and plant-based food brands.

“What has consistently stood out about DeCicco & Sons is their focus on quality, merchandising, and customer discovery,” said Andrew Itzkowitz, Co-Founder of Oval Coffee Roasters. “There’s a real attention to presentation, hospitality, and thoughtfully curated products throughout the stores. We’re excited to continue growing alongside a retailer that has supported emerging and local brands across multiple categories over the years.”

Oval Coffee Roasters Co-Founders Christopher Alspach and Andrew Itzkowitz will also conduct in-store demos throughout select DeCicco & Sons Markets locations over the coming months, helping customers explore light and light-to-medium roast specialty coffees that many may be experiencing for the first time.

“One of the most rewarding parts of in-store demos is introducing customers to flavor profiles they may not traditionally associate with coffee,” said Christopher Alspach, Co-Founder and Director of Coffee at Oval Coffee Roasters. “We focus on coffees that are approachable, balanced, and designed to create an accessible entry point into specialty coffee.”

Founded in 1973 in the Bronx, DeCicco & Sons operates locations throughout Westchester and Putnam Counties and is known for its focus on specialty grocery, prepared foods, local brands, imported products, and curated beverage programs.

About Oval Coffee Roasters

Oval Coffee Roasters is a New York City-based specialty coffee company focused on approachable light and light-to-medium roast coffees. Founded by Andrew Itzkowitz and Christopher Alspach, the company offers Whole Bean Coffee and Pour Over Single Serve formats designed for convenience, hospitality, and machine-free brewing. Oval’s lineup includes Women-Grown, Natural Process, and Half Caff coffees centered around distinct sourcing and flavor profiles. Built around the philosophy of “Intention, Poured Over,” Oval develops products for retail, office, hospitality, travel, and everyday coffee routines.

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