Startup CPG Newswire:
Brutus Bone Broth Officially Launches Dedicated Cat Line at Petco

PRESS RELEASE — NEWS PROVIDED BY Gabija Bubelis for Brutus Bone Broth

OWINGS, MD (MAY 2026) – Brutus Broth, announced the launch of their cat product line, bringing two new functional products to market: Skin & Coat Broth for Cats and Goat Milk Hydration and Gut Health Support for Cats. The new line marks Brutus Broth’s official expansion into the cat category – a move driven by years of demand from cat parents who have long used Brutus Broth products to nourish their feline companions.

Both products launched at Petco in April, and are also available on Amazon, Chewy, and brutusbroth.com.

Skin & Coat Broth for Cats

A plant-powered, omega-rich boost for glowing coats, happy tummies, and healthy hydration. Each powder stick blends instantly with 8 oz of water to create a savory salmon-flavored broth topper enriched with omega-3, omega-6, and omega-9 fatty acids from sustainably-sourced marine microalgae oil. Cats get the flavor they love without the strong fishy smell. Pet parents get clean, functional nutrition in seconds with no artificial flavors or preservatives. Ideal for picky eaters, hydration support, and cats of all life stages.

Goat Milk Hydration and Gut Health Support for Cats

Goat Milk Hydration and Gut Health Support for Cats by Brutus Broth is a 100% pure, human-grade, ready-to-serve liquid topper designed to support digestion and overall wellness. No thawing, rehydrating, or mixing required – just shake, pour, and serve. Since cats naturally drink little water, Goat Milk by Brutus Broth is an excellent solution, offering a flavorful and nutrient-rich way to boost daily hydration while making meals more aromatic and palatable. Gentle on sensitive stomachs and safe for kittens, adult cats, and seniors, it provides essential nutrients to support skin and coat health, digestive health, and hydration.

In a four-week clinical trial conducted by Citruslabs, 84% of owners reported improved coat appearance, 72% saw improved digestive health, and 72% observed increased liquid intake. Over 34% of cats in the trial reported digestive issues before starting the trial. After 4 weeks, 0% reported digestive issues and hairballs. Overall, 96% of participating cat owners said they would like their cat to continue taking the product.

Why Hydration Matters for Cats

“Cats are notoriously bad drinkers, so anything that gets them to actually want more moisture in their diet is a win,” according to Dr. Lisa Lippman, DVM. “Goat Milk and Skin & Coat broth do exactly that. They make food more appealing while supporting hydration, gut health, and skin & coat health behind the scenes.”

Cats evolved as desert animals with a naturally low thirst drive, meaning they often don’t drink enough water on their own, especially on a primarily dry food diet. Chronic dehydration has been linked to urinary tract issues, kidney stress, and digestive problems. Both Brutus Broth cat products are designed to make adding that daily hydration boost easy, functional, and delicious.

About Brutus Broth

Brutus Broth, launched in 2018, is the #1 bone broth for dogs in the United States, specializing in all-natural bone broths and other toppers and treats for pets fortified with supplements for functional health. With a mission to nourish your pet, while giving back to the community, Brutus Broth is available at over 20,000 retailers nationwide. For more information on Brutus Broth, including nutritional information, visit www.brutusbroth.com and follow us @BrutusBroth.

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