Startup CPG Newswire:
Wheyward Spirit and Wheyward Wheyskey Now Available in Wisconsin Through Breakthru Beverage Group Partnership

PRESS RELEASE — NEWS PROVIDED BY Brittani Wert for Wheyward Spirit

Portland, OR (2024) — Wheyward Spirit, the sustainable, women-owned specialty spirit brand known for its whey-based farm-to-flask offerings, is excited to announce its expansion into Wisconsin through a new partnership with Breakthru Beverage Group, a leading North American beverage distributor.

This partnership marks an important milestone for Wheyward Spirit as it continues to broaden its presence in on- and off-premise locations across the U.S. By teaming up with Breakthru Beverage Group, the brand will introduce Wisconsin consumers to its award-winning spirits crafted from upcycled whey, offering a versatile and sustainable option for cocktails and beyond.

The Wisconsin market is the first for Wheyward Spirit with Breakthru Beverage and the newest expansion to Wheyward Spirit’s in-store availability beyond Oregon, California, and Nebraska. Wheyward Spirit is also available to ship to your door in 40 states and Washington D.C. from their website.

“Wisconsin has a deep-rooted dairy culture, making it a perfect market for our unique approach to spirits,” said Emily Darchuk, Founder and CEO of Wheyward Spirit. “We’re thrilled to partner with Breakthru Beverage Group to bring our mission-driven products to this new audience and continue challenging industry norms through innovation and impact.”

Wheyward Spirit’s products, including its original Wheyward Spirit and barrel-aged Wheyward Wheyskey, will soon be available in retail stores, restaurants, and bars across Wisconsin. This expansion aligns with the company’s commitment to sustainability, upcycling, and creating best-in-class spirits where you can Taste a Difference and Make a Difference®.

About Wheyward Spirit

Wheyward Spirit comes from authentic pride in being a premium whey spirit and the “Wheyward” mentality to do things differently for the right reasons. The award-winning specialty spirits are handcrafted from upcycled whey for more sippable, versatile, and sustainable offerings where customers can taste a difference and make a difference®. Wheyward Spirit is Certified Carbon Neutral, and Wheyward Wheyskey ages in sustainably sourced barrels. The spirits are proudly woman-owned and free from additives, flavorings, gluten, grain, and lactose. Wheyward Spirit and Wheyward Wheyskey can ship to 40 states through their website. For more information and cocktail recipes, visit wheywardspirit.com.

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