Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
Twrl Milk Tea Debuts Non-Dairy Milk Teas at Market Street

PRESS RELEASE — NEWS PROVIDED BY Pauline Ang for Twrl Milk Tea

San Francisco, CA (2024) Twrl Milk Tea, a plant-based beverage company inspired by its founders’ Chinese and Taiwanese American heritage, is excited to announce the launch of its bestselling non-dairy milk teas at Market Street locations across Texas and New Mexico, starting August 27th. With 19 new locations, milk tea lovers can now enjoy Twrl’s signature drinks that balance flavor and sustainability.

Twrl’s co-founders, Olivia Chen and Pauline Ang, set out to create a healthier alternative to traditional milk teas. “At Twrl, we believe in the perfect balance of flavor and sweetness,” says Olivia Chen. “Our tea lattes feature a splash of nondairy milk and just a hint of sweetness, letting the tea shine.” With just 6-9 grams of sugar per serving, their milk teas are lower in sugar and calories, making them a better option for families focused on healthier living.

Twrl’s Taiwan Style Black Milk Tea pays homage to the first modern milk tea from Taiwan’s streets, featuring bold chocolate and cinnamon flavor notes. Their Hojicha Roasted Green Milk Tea, made from Japanese roasted green tea, offers a nutty, earthy taste with less bitterness and caffeine. The Jasmine Pu’erh Milk Tea boasts floral, complex flavors with 3x more antioxidants, while the Ube Milk Tea, inspired by Pauline’s Hawaiian childhood, blends high-quality ube with caffeine-free mulberry leaf tea for a heart-healthy treat.

In addition to Market Street, Twrl Milk Tea is available through distributors like UNFI, KeHe, Faire, Pod Foods, and Meet Mable. Consumers can also shop online through Amazon, Weee!, and Twrl’s website. Alongside their milk teas, Twrl offers Crystal Boba and their new single-serve, dye-free Popping Boba toppings in flavors such as Strawberry, Lychee, and Honey.

Twrl Milk Tea, a 100% women and minority-owned company based in San Francisco, continues to gain recognition for its delicious, allergen-friendly milk teas made with organic, single-origin teas and climate-friendly pea milk. For more information, visit www.twrlmilktea.com.

About Twrl Milk Tea

Twrl Milk Tea elevates the boba milk tea experience with a blend of innovation, sustainability and tradition. Their premium, café-style canned milk tea is made from single-origin teas from family farms, climate-friendly pea protein milk, and just lightly sweetened for a delicious taste. Complemented by a line of convenient, single-serve instant boba toppings in a variety of flavors, Twrl makes it easier than ever to enjoy a better-for-you boba milk tea in under a minute — anytime, anywhere.

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