Startup CPG Newswire:
Leisure Hydration Partners With Ggiata to Create “The Perfect Lunchtime Drink”

PRESS RELEASE — NEWS PROVIDED BY Steve Michaelsen for Leisure Hydration

Los Angeles, CA (Monday, 8.26.2024) – Leisure Hydration, one of the fastest growing enhanced water brands in the US, has teamed up with Ggiata Delicatessen to create a new, limited edition Half and Half flavor (Lemonade + Iced Tea). Dubbed as “the perfect lunchtime drink”, this unique collaboration celebrates the perfect pairing of Leisure’s refreshing hydration beverages with Ggiata’s iconic sandwiches, bringing a new level of enjoyment to both brands’ customers.

The Half n Half is the result of over a year of collaboration between the founders of Leisure Hydration and Ggiata. With Leisure Hydration already a top-selling item in the deli’s fridges, the two brands worked meticulously to craft a recipe that would both complement Ggiata’s authentic italian-style menu and pay homage to the classic Half and Half beverages Ggiata’s founders grew up drinking in the neighborhood deli’s of their hometown Montclair, NJ. While traditional Half and Half beverages are typically loaded with sugar, this new launch provides a healthier alternative with only 60 calories, 80% less sugar than traditional options, and featuring Leisure’s signature blend of electrolytes and vitamins.

But the story behind this new flavor goes beyond just the product.

“Ggiata’s namesake comes from the Italian phrase passeggiata, which translates to “a leisurely stroll after a meal”, said Jack Biebel Co-Founder of Ggiata.
The Leisure x Ggiata Half n Half, is now available exclusively at Ggiata’s 4 Los Angeles storefronts as well as through Postmates.

“Our mission at Leisure is to inspire optimism through happier hydration, and this collaboration with Ggiata is a natural extension of that vision. We’re thrilled to bring this flavor to life and look forward to sharing it with our loyal customers and fans of Ggiata,” said Alex and Steve Michaelsen, Co-Founders of Leisure Hydration.

About Leisure Hydration

Leisure Hydration creates better-for-you hydration beverages enhanced with benefits for the mind & body. Known for their refreshing flavors and 100% recyclable aluminum cans, Leisure Hydration has quickly become a favorite among Angelenos – and beyond – seeking a delicious and refreshing hydration option.

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