Startup CPG Newswire:
Twrl Milk Tea Celebrates the Year of the Snake with Its First-Ever Lunar New Year Box

PRESS RELEASE — NEWS PROVIDED BY Pauline Ang for Twrl Milk Tea

San Francisco, CA (January 6, 2024) – Twrl Milk Tea, the award-winning non-dairy beverage brand inspired by its founders’ Taiwanese and Chinese American heritage, proudly launches its first-ever Lunar New Year Box to celebrate the Year of the Snake. This curated collection honors Lunar New Year traditions of joy, togetherness, and tea gifting—a symbol of health, prosperity, and happiness for the year ahead.

The thoughtfully designed $88 box pays homage to Taiwan, the birthplace of Bubble Tea, featuring vibrant red and the auspicious number eight, both symbols of wealth and abundance in Chinese culture. The box highlights Twrl Milk Tea’s dedication to blending tradition with innovation.

What’s Inside the Lunar New Year Box:
4-Pack of Twrl’s Signature Canned Milk Teas
Includes Ube Milk Tea, Taiwan Style Black, Hojicha Roasted Green, and Jasmine Pu’erh Milk Tea.

2 Pouches of Premium Loose-Leaf Teas

Laoshan Black Tea: A bold, biodynamic tea organically grown for over 60 years in Taoist traditions, offering smooth, rich flavor.
Sheng Pu’erh Tea: Wild-foraged, sun-dried tea hand-picked from centuries-old trees. High in antioxidants and great for digestion.
12-Pack of Strawberry Popping Boba
Dye-free, single-serve bobas symbolize unity and good fortune, with their round shape and lucky red hue.

Exclusive Accessories
Includes a Chinese Zodiac Horoscope featuring your Auspicious Milk Tea Match, a Formosan Bear Magnet, and complimentary straws for sipping.

Twrl Milk Tea works closely with family-run tea farms in Taiwan, Japan, and China, while collaborating with Asian diaspora artists to create iconic designs like the Year of the Rabbit-inspired Ube Milk Tea can by Ruth Chan.

Celebrate the Year of the Snake with Twrl’s Lunar New Year Box, perfect for gifting or personal indulgence. Available now to order online.

Twrl Milk Tea is sold in select Whole Foods locations, nationwide at Sprouts, and online via Amazon, Instacart, Weee!, and the Twrl Milk Tea website.

For more details, visit Twrl Milk Tea.

About Twrl Milk Tea

Twrl Milk Tea offers low-sugar, café-style Boba Milk Tea in convenient canned formats and dye-free Boba Topping packets. Crafted with single-origin teas from organic family farms and climate-friendly pea milk, Twrl’s non-dairy drinks are sustainably sourced and inspired by Asian flavors like Ube, Hojicha, Jasmine Pu-erh, and Taiwan Style Black Milk Tea.

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