Startup CPG Newswire:
Ruvi Receives Top Awards for New Products

PRESS RELEASE — NEWS PROVIDED BY Mike Schmidt for Ruvi

AMERICAN FORK, Utah (December 2024) — Ruvi®, a freeze-dried fruit and vegetable powder brand offering a recently developed solution to essential nutrition, is racking up awards for its new way of providing convenience, health and sustainability all in one.

In just two years of being in business, Ruvi has not only grown a loyal consumer base of thousands but has also captured the spotlight with three prestigious accolades:

1. 2024 UV50 Top 10 Startups to Watch
2. 2024 Commerce Catalyst Favorite Up-and-Coming Brand
3. 2023 Utah Business Innovation Award

The UV50 Awards celebrate 50 Utah Valley companies excelling in a variety of categories. This year’s categories include Fastest-Growing Companies, Economic Engines, and Startups to Watch.

The Commerce Catalyst Awards are given to e-commerce companies in Utah in a handful of categories each year. Winners are selected through nominations and voting from the greater e-commerce business community in Utah.

The Utah Business Innovation Awards pay tribute annually to the innovative spirit permeating Utah companies and the talented people working to alleviate complex problems with elegant solutions.

The common thread that merits such high praise with all these awards has been Ruvi’s ability to solve the generational problem of fruit and vegetable consumption. Nine out of 10 people don’t eat their daily recommended servings of fruits and vegetables, causing nutrient deficiency, poor health and disease.

“Ruvi is more than a product — it’s a movement,” said co-founder Amber Benson. “We’re empowering individuals, families, athletes and entire communities to take charge of their health in a way that’s simple, effective and sustainable. Whether you’re an outdoor adventurer, a busy parent or a corporate buyer, Ruvi has something uniquely special to offer.”

In the U.S., about 58% of staple items in leading supermarkets are ultra-processed, and 61% of the food purchases by consumers are highly processed. In an era where lower-cost, more convenient items are replacing foundational foods like fruits and vegetables in daily diets, the health consequences are evident — rising rates of heart disease, mental health disorders, type 2 diabetes and more. Ruvi is bringing an award-winning solution to this crisis.

About Ruvi

Ruvi offers freeze-dried fruits and vegetables in five carefully curated powdered blends for instant smoothies or for adding into everyday recipes. Each pocket-sized packet of Ruvi is made up of a variety of eight to 10 whole fruits and vegetables and contains 2 ½ cups of produce, equaling half the daily servings needed for optimal health. Simply pour into a shaker bottle with water or milk, add a few ice cubes, shake and enjoy — anytime, anywhere.

Additionally, doctors recommend eating 30 different kinds of plants every week to feed the gut microbiome. There are 31 different plants across all five Ruvi blends to help people easily hit that target for optimal gut health.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.