Startup CPG Newswire:
TURSH: A New Afghan-American Chutney Brand

PRESS RELEASE — NEWS PROVIDED BY Tabi Hoshmand for Tursh

LOS ANGELES, CA (2025) — A bold new sauce brand is hitting the LA food scene. Tursh, an Afghan-American condiment company, has launched its first SKU, OG Spicy Green Chutney, inspired by a family recipe passed down through generations. Rooted in heritage and reimagined for today’s pantry, Tursh blends rich Afghan flavors with all-natural ingredients to create a versatile, zesty chutney that brings depth to everyday meals.

Crafted without preservatives or additives, Tursh’s chutney is designed to pair effortlessly with a wide range of dishes, from rice bowls and eggs to sandwiches and dips. What began as a way to reconnect with home and preserve culinary traditions quickly evolved into a sought-after local staple through word-of-mouth and limited drops across NYC and LA.

“We grew up eating this chutney with almost everything,” says Tabi Hoshmand, co-founder of Tursh. “When we couldn’t find anything like it on shelves, we quickly realized we need to share this with everyone. It was a way to stay close to our roots, but also to bring a part of our culture to the people around us.”

Each jar of Tursh is hand-crafted and made in small batches, maintaining quality and flavor integrity. The brand speaks to a growing movement of globally inspired pantry staples that celebrate culture through food, and it offers a fresh perspective in a market saturated with repetitive flavor profiles.

In addition to flavor, Tursh is on a mission to uplift Afghan culinary identity and offer representation in the growing condiment and CPG space. With a clean, modern design and a heritage-driven origin story, Tursh is as shelf-ready as it is soul-filled.

Learn more at gettursh.com or follow @gettursh on Instagram

About Tursh

Tursh is an Afghan-American chutney brand rooted in family recipes and bold, natural ingredients. Each small-batch jar blends tradition with modern versatility, adding punchy flavor to eggs, rice bowls, sandwiches, and more. Founded by sisters, Tursh launched through local drops and word-of-mouth, quickly gaining traction. The brand celebrates Afghan heritage while inviting curiosity and creativity in the kitchen. Learn more at gettursh.com or on Instagram @gettursh.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.