Startup CPG Newswire:
Once Upon a Coconut Swings Big with New York Yankees’ Jazz Chisholm Jr as New Brand Partner

PRESS RELEASE — NEWS PROVIDED BY Mick Olinik for Once Upon A Coconut

ORLANDO, FL (2025) – Once Upon a Coconut, a coconut water brand, has announced New York Yankees second baseman Jazz Chisholm Jr. as its newest brand partner, shareholder, and ambassador. Chisholm’s involvement aligns with the company’s focus on promoting hydration and community engagement.

As part of the partnership, Once Upon a Coconut will also support the Jazz Chisholm Foundation, which aims to provide opportunities and promote the well-being of young athletes and their families in underserved communities in Florida and the Bahamas.

“Once Upon A Coconut gives me everything to stay on top of my game, it’s a game changer. It’s the best-tasting coconut water, and it’s my go-to for staying at my best. I’m also excited to partner with a brand that supports my foundation and shares my passion for giving back to communities in need,” said Chisholm.

“Jazz is the perfect fit for Once Upon a Coconut. His energy and passion perfectly align with what we stand for—more than just hydration, but a lifestyle of feeling good and being part of something bigger. We’re beyond excited to have him join the family and to support his charitable efforts,” said John Chiorando, CEO of Once Upon a Coconut.

As an ambassador and shareholder, Chisholm will take part in marketing campaigns, interact with fans on social media, and participate in product-related promotions. The company will also continue supporting the Jazz Chisholm Foundation through this partnership.

About Once Upon a Coconut

Once Upon a Coconut is a premium coconut water brand dedicated to delivering refreshing, natural hydration while making a positive community impact. Launched in 2020, the brand sources young green coconuts from Vietnam, packaging them in eco-friendly slim aluminum cans to promote sustainability. Available in six delicious flavors—Premium, Pineapple, Chocolate, Watermelon, Blueberry, and Energy—Once Upon a Coconut can be found in over 6,000 retail stores nationwide, on Amazon, and through its official website.

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