Startup CPG Newswire:
The Drinkable Company Gears Up for 2025 Launch

PRESS RELEASE — NEWS PROVIDED BY Stashia Thomson for The Drinkable Company

Danvers, MA (2024) — The Drinkable Company is excited to announce its transition out of stealth mode as it prepares for a highly anticipated 2025 launch. With a focus on building a robust portfolio, optimizing supply chains, and assembling a dedicated team, the company has taken the time to carefully navigate the evolving landscape of the beverage industry.
“Instead of rushing to market, we opted to let the dust settle in 2024, ensuring that we enter with a comprehensive and thoughtfully crafted range of products,” said Mark Mahoney, CEO of The Drinkable Company. “It’s crucial for us to offer a full portfolio that caters to consumers, retailers, and distributors alike, covering a spectrum of tastes, occasions, and day parts.”

The Drinkable Company presents an exciting lineup of hemp-derived THC beverages. Zenith Cold Brew, (Regular and Nitro), showcases our commitment to quality coffee— providing a smooth, rich experience for coffee enthusiasts. Tiger Tea is a refreshing functional green tea available in CHILL (CBD for a relaxing effect) and ENERGY (100mg of natural caffeine for an energizing effect). Swivel Soda, (Cola, Orange and Root Beer), are 100 calories or fewer and less sugar than other sodas. Swivel Seltzer (Lemon, Grapefruit and Black Cherry) are a refreshing and guilt-free choice with 0 calories and 0 sugar.

For people on the go or who want customization, we created Beverage Enhancers and Hashi Shots. Hashi Shots, (Mango, Lychee, and Peach Yogurt), are easily drinkable, pocket-size shots providing a straightforward, doseable beverage. Swivel Beverage Enhancers, (Tropical and Lime), make it easy to add flavor and infuse any beverage.

Together, these products reflect The Drinkable Company’s dedication to innovation and excellence in every sip.

In preparation for the upcoming launch, The Drinkable Company has been actively testing brand messaging through B2C engagement, witnessing a steady increase in both customer interaction and sales. This feedback is invaluable as we refine our approach to ensure it resonates with our target audience.

According to Mahoney, “It’s super competitive out there; distributors are getting inbound from dozens of brands, so we really wanted to make it an easy decision for them to bring us in. What we hear is these guys really understand the category, have been thoughtful, and they have it all.”

Looking ahead, The Drinkable Company is interviewing distributors for their Q1 launch. They are committed to forging strong partnerships that will help deliver the products to consumers responsibly and effectively.

About The Drinkable Company

The Drinkable Company is dedicated to creating exceptional beverages that enhance every occasion. With a focus on quality, innovation, and sustainability, the team aims to provide a diverse range of products that delight consumers and partners alike. Contact: info@drinkableco.com

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