Startup CPG Newswire: For Bitter For Worse Wins $250K Investment From New York State

PRESS RELEASE — NEWS PROVIDED BY Shelley Elkovich for For Bitter For Worse

Ithaca, NY (2024) – Non-alcoholic cocktails brand For Bitter For Worse was awarded a $250,000 investment from the state of New York as part of the Grow NY program. The global competition included applications from fifty different countries. For Bitter For Worse was the only non-tech company to win an award and the first beverage company to win in the competition’s history.

The funds will in part be used to create two New York-based jobs for the drinks startup.

CEO Shelley Elkovich says the award “offers more meaningful validation and is a wonderful start to our seed raise.” The company is currently raising $1.4M.

The company is a woman-owned, disability-owned Portland family business with a trade secret production process they call “reverse bootlegging,” which yields bold flavor and full-bodied texture from certified organic botanicals, rather than lab-made flavorings, preservatives, or refined sugar. Elkovich calls theirs “the cleanest, most inclusive label in the categoty.”

For Bitter For Worse’s drinks have garnered eighteen international medals and trophies to date and are available at ForBitterForWorse.com, on Amazon, and at select retailers nationwide.

About For Bitter For Worse

For Bitter For Worse exists to create a healthier, more inclusive culture.

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