Startup CPG Newswire:
SprinkleBites Launched in Thrive Market

PRESS RELEASE — NEWS PROVIDED BY Rachel Kane for SprinkleBites

PHOENIXVILLE, PA (DECEMBER 2025) — SprinkleBites, the functional snack brand, is proud to announce its official launch on Thrive Market, the leading online marketplace for high-quality, sustainable groceries. Starting today, Thrive Market members can purchase SprinkleBites’ 8-pack boxes of plant-based Cocoa Protein Sprinkles and Blue Berry Protein Sprinkles, making it easier than ever for families nationwide to “Sprinkle Joy, Not Junk.”

SprinkleBites transforms nostalgic sprinkles into a nutritious, on-the-go snack—packed with 5g protein, zero sugar, gluten-free, and made from wholesome, plant-based ingredients. Designed by two working moms who needed a way to get their kids to eat better without the mealtime battles, SprinkleBites has quickly become a favorite among parents, kids, athletes, and snack lovers who want fun and function.

“Our customers have been asking for Thrive Market from day one,” said SprinkleBites Co-Founder Rachel Kane. “We’re thrilled that more families who value clean ingredients, convenience, and healthier products will now be able to add SprinkleBites to their everyday routines.”

Co-Founder Nicole Baros added, “This partnership is a huge milestone for our brand. Thrive Market members deeply care about what they bring into their homes and we built SprinkleBites with that same intention: to make better choices easier and more joyful.”

Each 8-pack contains portioned, resealable sprinkles that can be enjoyed straight from the pouch or added to yogurt, pancakes, oatmeal, smoothies, and more. The products offer a playful twist on functional snacking that aligns perfectly with Thrive Market’s commitment to better-for-you innovation.

SprinkleBites’ launch on Thrive Market marks the brand’s expanding retail footprint, following rapid DTC growth and a wave of enthusiastic customer adoption.

SprinkleBites is now available on Thrive Market at thrivemarket.com.

About SprinkleBites

SprinkleBites is a fast-growing, functional snack brand pioneering an entirely new category starting with the world’s first protein-packed sprinkles. Founded by two working moms with five kids between them, SprinkleBites was born from a simple but universal pain point: getting kids to eat well without the tantrums. Inspired by the beloved Dutch tradition of hagelslag—where families enjoy sprinkles on toast daily—the founders reimagined sprinkles as a nutritious, low-sugar, plant-based snack that brings joy while delivering real function.

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