Startup CPG Newswire:
Positive Beverage Reveals New Brand and Ingredients, Doubling Down on Commitment to Clean Ingredients and Healthy Living

PRESS RELEASE — NEWS PROVIDED BY Kate Franklin for Positive Beverage

NEWPORT BEACH, CA (2025) – Positive Beverage, a certified female-owned beverage company, has announced a rebrand reinforcing its commitment to clean, functional hydration and energy drinks. Its signature sparkling beverage line, formerly Positive Beverage, will now be labeled Positive Hydration, highlighting its core benefits of essential vitamins and electrolytes. The caffeinated product line remains Positive Energy.

As part of this evolution, Positive Beverage has removed erythritol, a naturally occurring sugar alcohol, from both product lines to ensure every ingredient is as healthy and natural as possible. The updated name and formula reaffirm the company’s dedication to delivering honest hydration and a transparent taste without artificial sweeteners, offering health-conscious consumers a clean and beneficial beverage choice.

“The idea of ‘Positive Hydration’ encapsulates the true meaning behind our mission as a brand,” said Shannon Argyros, CEO at Positive Beverage, LLC. “We’re not just another average product with good flavors or celebrity-backed marketing hype. We’re genuinely trying to make a positive impact in consumers’ lives by providing something that will give their bodies the vitamins and electrolytes they need without artificial ingredients and unnecessary dyes. We’re confident this new name reflects our uncompromising commitment to keeping the beverage health-centric and naturally based, ensuring you and your family don’t ingest anything artificial. By removing erythritol, consumers can trust that Positive Hydration is the cleanest drink in this market and great for every member of the family.”

Positive Beverage offers six flavors across two product lines:

Positive Hydration – Electrolyte-packed, vitamin-enriched hydration
Positive Energy – Clean energy from organic green tea extract, electrolytes, and vitamins for sustained energy without the crash
Beyond creating innovative beverages, the company remains dedicated to fostering positivity, self-care, and community-driven initiatives. The new packaging design reflects this mission, ensuring the brand name stands out as a daily reminder of optimism and healthy choices.

“We wanted the name ‘Positive’ to jump off the shelf when consumers walk by or see it in their fridge, on their desk, or in their lunchbox. With the new, more prominent vertical placement of the ‘Positive’ brand name, the package itself essentially becomes your own personal cheerleader in a can, reminding you to think positive no matter what comes your way throughout the day and to make healthy choices about what you put into your body, both physically and mentally. Everything we do is for the sake of promoting positivity in this world,” Argyros continued. “Now, there’s no ambiguity about our mission as we push forward to be the new trailblazer and trendsetter in this market. We’re here to conquer negativity with feel-good fuel that ignites a revolution of joy.”

About Positive Beverage

Positive Beverage, LLC is a certified women-owned brand pioneering honest hydration and ethical energy drinks. With WOSB and WEBNC certifications, Positive Beverage is making a nationwide impact on health and wellness while supporting charitable organizations to create lasting change. More than just a drink, Positive Beverage embodies a refreshing outlook, helping consumers find positivity in every sip.

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